About this paper

Appears in:
Pages: 239-248
Publication year: 2011
ISBN: 978-84-615-0441-1
ISSN: 2340-1117

Conference name: 3rd International Conference on Education and New Learning Technologies
Dates: 4-6 July, 2011
Location: Barcelona, Spain

A MULTIMODAL DISCOURSE ANALYSIS: IRANIAN NEWS MAGAZINE COVERS

M. Noori1, A.R. Atashpanjeh2

1Motahari Teacher Training Center (IRAN)
2Zahedan Medical University (IRAN)
This study aims to investigate the ways in which signs are produced and modes are chosen for representation and interpretation of meanings and concepts. At first, the most salient components i.e. portrait, and documentary photos, manipulated images, words and colors were scrutinized respectively in terms of their functions and embedded meanings in Iranian news magazines. Then, the functional and communicational purposes of different genres were specified. The results revealed that many processes (e.g. analytical, action, reaction, and symbolic processes), and strategies (e.g. margin vs. center, top vs. bottom strategies), color differentiation, and modality modification are involved in representing and interpreting meanings and concepts in this type of discourse. On the other hand, four genres were defined based on which the covers of news magazines are categorized. These genres are narration, identification, revelation of multiplicity, and symbolization. It's worth noting that each genre covers certain types of news events.
@InProceedings{NOORI2011AMU,
author = {Noori, M. and Atashpanjeh, A.R.},
title = {A MULTIMODAL DISCOURSE ANALYSIS: IRANIAN NEWS MAGAZINE COVERS},
series = {3rd International Conference on Education and New Learning Technologies},
booktitle = {EDULEARN11 Proceedings},
isbn = {978-84-615-0441-1},
issn = {2340-1117},
publisher = {IATED},
location = {Barcelona, Spain},
month = {4-6 July, 2011},
year = {2011},
pages = {239-248}}
TY - CONF
AU - M. Noori AU - A.R. Atashpanjeh
TI - A MULTIMODAL DISCOURSE ANALYSIS: IRANIAN NEWS MAGAZINE COVERS
SN - 978-84-615-0441-1/2340-1117
PY - 2011
Y1 - 4-6 July, 2011
CI - Barcelona, Spain
JO - 3rd International Conference on Education and New Learning Technologies
JA - EDULEARN11 Proceedings
SP - 239
EP - 248
ER -
M. Noori, A.R. Atashpanjeh (2011) A MULTIMODAL DISCOURSE ANALYSIS: IRANIAN NEWS MAGAZINE COVERS, EDULEARN11 Proceedings, pp. 239-248.
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