B. Nikolova, K. Rasheva-Yordanova

University of Library Studies and Information Technologies (BULGARIA)
In today's society, information is transferred in the form of bits and bytes for minutes or seconds. However, it appears that much of the world's population remains poorly informed and, moreover, less literate. It can be argued that the low literacy of the population is the result of the low culture of reading, as well as the lack of creation of reading culture from early childhood. This, respectively, leads to the lack of motivation for obtaining and discovering new knowledge and information, and activates a decrease in the general culture of the population. This article offers an approach to overcoming low literacy by raising the interest in reading among children. To clarify the existing barriers among non-reading population and to clarify the existing problems in the educational system in Bulgaria was conducted empirical research. The target group of the research was children between 11 and 19 years old. The lack of a need to read, a frequent lack of personal example in the family and society, and the lack of funds to buy books have been defined as key issues and barriers to reader children. The created model focuses on stimulating reading by introducing innovative approaches to stimulating interest in books and reading, adapted to the interests and needs of the target group.