Abstract:

Much is said about the covid pandemic during this period and contemporary society has undergone many transformations under this imperative. While social life is marked by division into two main poles: those who believe in the virus and accept vaccination and all restrictions imposed by the authorities and those who do not believe and revolt - communication seems to fully benefit from this. Either seen as a necessity of the people worldwide to communicate, or as a step forward in multiplicating and diversificating communication tools and technologies. If a few years ago the need for people to communicate was limited to family, friends and school or work colleagues, nowadays we can see more and more the desire to communicate with people from other countries and other continents, to learn about their experiences and make decisions about their own lives, analyzing aspects of other people lives; people one have never met in person, be they vloggers, influencers or ordinary people who share their story through social channels that can give them a global spread. The purpose of this article is to analyze the mechanism by which the communication process and the factors involved in its production undergo transformations due to this growing tendency to give global dimensions to the message transmitted, and, particularly, we will pay attention to the didactic communication that must adapt to this need for global communication.

Keywords:

Communication process, pandemic changes, global spread.