About this paper

Appears in:
Pages: 6362-6371
Publication year: 2012
ISBN: 978-84-615-5563-5
ISSN: 2340-1079

Conference name: 6th International Technology, Education and Development Conference
Dates: 5-7 March, 2012
Location: Valencia, Spain

GENDER STEREOTYPES AND TERTIARY EDUCATION: DIFFERENCES IN ACCESS REGARDING EDUCATION LEVELS AND DIFFERENCES IN ADVERTISEMENT CAREER

M. Navarro Beltrá1, Y. Gómez2, M. Martín Llaguno1

1Universidad de Alicante (SPAIN)
2Universidad Complutense de Madrid (SPAIN)
In spite of the steps forward in gender equality movement, especially in Western societies, differences between men and women can be globally seen. Furthermore, Spain has achieved great political and social advances in this field, but gender dissimilarities still persist. These inequalities can yet be observed in mass media roles, power participation, career opportunities or education. However, it is important to acknowledge the important role of education in order to close the gap. The stereotypes shown in commercial communication and mass media communication should be noticed because of their possible influence.
Consequently, it becomes important to relate gender and tertiary education in Spain. Thereby, the main objective of this research is to compare the access and the choices of women regarding their higher education to men’s choices and their access, especially advertisement degrees. Spanish National Institute of Statistics’ data have been reviewed to analyze this issue.
The results state majority of women amongst university students, thus no gender differences can be alleged in this matter. Nevertheless, a difference in degree’s preferences by gender can actually be seen. For instance, it is more likely to find men in studies of Architecture, Engineering and Technology while women prefer Health, Social and Law related studies or Art and Humanities. Thus, regarding Publicity and Public Relations degree there are more women than men.
It can be concluded that although the access barriers and differences have disappeared, dissimilarities can still be found in the paths selected. It should be acknowledged that these selections may be a determining factor in the future line of work of these graduates.
@InProceedings{NAVARROBELTRA2012GEN,
author = {Navarro Beltr{\'{a}}, M. and G{\'{o}}mez, Y. and Mart{\'{i}}n Llaguno, M.},
title = {GENDER STEREOTYPES AND TERTIARY EDUCATION: DIFFERENCES IN ACCESS REGARDING EDUCATION LEVELS AND DIFFERENCES IN ADVERTISEMENT CAREER},
series = {6th International Technology, Education and Development Conference},
booktitle = {INTED2012 Proceedings},
isbn = {978-84-615-5563-5},
issn = {2340-1079},
publisher = {IATED},
location = {Valencia, Spain},
month = {5-7 March, 2012},
year = {2012},
pages = {6362-6371}}
TY - CONF
AU - M. Navarro Beltrá AU - Y. Gómez AU - M. Martín Llaguno
TI - GENDER STEREOTYPES AND TERTIARY EDUCATION: DIFFERENCES IN ACCESS REGARDING EDUCATION LEVELS AND DIFFERENCES IN ADVERTISEMENT CAREER
SN - 978-84-615-5563-5/2340-1079
PY - 2012
Y1 - 5-7 March, 2012
CI - Valencia, Spain
JO - 6th International Technology, Education and Development Conference
JA - INTED2012 Proceedings
SP - 6362
EP - 6371
ER -
M. Navarro Beltrá, Y. Gómez, M. Martín Llaguno (2012) GENDER STEREOTYPES AND TERTIARY EDUCATION: DIFFERENCES IN ACCESS REGARDING EDUCATION LEVELS AND DIFFERENCES IN ADVERTISEMENT CAREER, INTED2012 Proceedings, pp. 6362-6371.
User:
Pass: