About this paper

Appears in:
Pages: 7634-7639
Publication year: 2016
ISBN: 978-84-617-5895-1
ISSN: 2340-1095
doi: 10.21125/iceri.2016.0744

Conference name: 9th annual International Conference of Education, Research and Innovation
Dates: 14-16 November, 2016
Location: Seville, Spain

EMPIRICAL ANALYSIS OF TRADEMARK PERCEPTION OF STUDENTS ENROLLED AT LEGAL AND ECONOMIC STUDIES IN THE REPUBLIC OF MACEDONIA

G. Naumovski1, D. Chapkanov2

1SS.Cyril and Methodius University Iustinianus Primus Law Faculty (MACEDONIA)
2SS.Cyril and Methodius University Skopje (MACEDONIA)
The work analyses the main factors of perception of well known trademarks by students as consumers, namely: culture, place of birth and living, gender, age, religion and other psychological factors that affect trademark perception. Several notions regarding selective perception, perception and memory and particularly perception of color and identification of products and services are also outlined. A research is included, concerning the relation between the perception of students as consumers of products and services of the telecommunications market . The research is realized on a sample of 268 students from the Iustinianus Primus Law Faculty and the Faculty of Economics of the SS. Cyril and Methodius University in Skopje. For the purpose of testing of the hypothesis, t-test is applied. Several conclusions are presented regarding the determination of the degree of perception of quality of telecommunications trademarks in Macedonia.
@InProceedings{NAUMOVSKI2016EMP,
author = {Naumovski, G. and Chapkanov, D.},
title = {EMPIRICAL ANALYSIS OF TRADEMARK PERCEPTION OF STUDENTS ENROLLED AT LEGAL AND ECONOMIC STUDIES IN THE REPUBLIC OF MACEDONIA},
series = {9th annual International Conference of Education, Research and Innovation},
booktitle = {ICERI2016 Proceedings},
isbn = {978-84-617-5895-1},
issn = {2340-1095},
doi = {10.21125/iceri.2016.0744},
url = {http://dx.doi.org/10.21125/iceri.2016.0744},
publisher = {IATED},
location = {Seville, Spain},
month = {14-16 November, 2016},
year = {2016},
pages = {7634-7639}}
TY - CONF
AU - G. Naumovski AU - D. Chapkanov
TI - EMPIRICAL ANALYSIS OF TRADEMARK PERCEPTION OF STUDENTS ENROLLED AT LEGAL AND ECONOMIC STUDIES IN THE REPUBLIC OF MACEDONIA
SN - 978-84-617-5895-1/2340-1095
DO - 10.21125/iceri.2016.0744
PY - 2016
Y1 - 14-16 November, 2016
CI - Seville, Spain
JO - 9th annual International Conference of Education, Research and Innovation
JA - ICERI2016 Proceedings
SP - 7634
EP - 7639
ER -
G. Naumovski, D. Chapkanov (2016) EMPIRICAL ANALYSIS OF TRADEMARK PERCEPTION OF STUDENTS ENROLLED AT LEGAL AND ECONOMIC STUDIES IN THE REPUBLIC OF MACEDONIA, ICERI2016 Proceedings, pp. 7634-7639.
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