Abstract:

The development of didactic material in Distance Education has been discussed in an incipient way in academic circles, through research focused on design models, and ways of using new technologies - videos, blogs, and social networks among others - with greater emphasis on public universities, thus neglecting the corporate universities.

This paper presents the research conducted to identify the Management Model for the Development of Didactic Material in Distance Education adopted in Corporate Universities in state-owned companies in Brazil.

The research carried out is based on a qualitative approach, focused on the analysis of multiple case studies. The data collection used the literature review and the online questionnaire for the coordinators/managers of the selected corporate universities.

The data analysis leads to the conclusion that the 3 universities under study use the open and contextualised instructional design models, but do not use the ADDIE model in the development of the courseware. As for the model of management of the development of the teaching material, it was concluded that it is closed and defined by the company.

This research has triggered new questions that need to be answered:
i) what difficulties prevent the application of the ADDIE model in the development of instructional design in Corporate Universities?,
ii) what future for corporate universities in Brazil's education system?

Keywords:

Distance Education, Corporate University, Instructional Design, Management Models, Didactic Material, Brazil.