About this paper

Appears in:
Pages: 3138-3141
Publication year: 2021
ISBN: 978-84-09-27666-0
ISSN: 2340-1079
doi: 10.21125/inted.2021.0660

Conference name: 15th International Technology, Education and Development Conference
Dates: 8-9 March, 2021
Location: Online Conference

MASS MEDIA IN REGIONAL LANGUAGES IN GLOBALIZED WORLD

J. Mustafina1, N. Nurutdinova1, A. Ibragimova1, A. Hayrullin1, G. Ganieva2

1Kazan Federal University (RUSSIAN FEDERATION)
2Nizhnekamsk Institute of Chemistry and Technology (RUSSIAN FEDERATION)
Today, in the age of high technologies, the question of the influence of the media on the development of the language is of particular importance. The media play an important role in shaping the information picture of the world, have a significant impact on the state of the socio-cultural environment, determine the linguistic, socio-psychological, and cultural situation in society. Many states have regional or minority languages ​​that are the languages ​​of indigenous national minorities. The number of speakers of such regional or minority languages ​​varies widely - from several hundred to several million, and no less differences can be traced in the legislation and practice of certain states in relation to these languages. Currently, in many large countries there are processes of language change, in which the "state" language is replacing minority languages. Many people stop using the language of the “ancestors” and switch to the language of the “majority”. With the disappearance of the minority language, most of the traditional knowledge about the physical and spiritual world disappears, as well as the unique vision of the world, which is transmitted to all representatives of the small linguistic community using this language. Under the influence of global culture, the media are changing, which leads to an increase in the role of international information corporations and contributes to the creation of a global media market. The result of these processes is a decrease in the scale of regional media and, accordingly, the level of functioning of regional languages.The paper presents the diachronic analysis of the development of the mass media in regional languages - types, periods, role and cultural significance. The research tackles the problem of supporting mass media in regional languages in the context of globalization by means of inclusing them into cyberspace. As a result the paper presents the recommendations for efficient development of the minor languages through mass media and the conditions required for preserving and supporting regional languages in media space.
@InProceedings{MUSTAFINA2021MAS,
author = {Mustafina, J. and Nurutdinova, N. and Ibragimova, A. and Hayrullin, A. and Ganieva, G.},
title = {MASS MEDIA IN REGIONAL LANGUAGES IN GLOBALIZED WORLD},
series = {15th International Technology, Education and Development Conference},
booktitle = {INTED2021 Proceedings},
isbn = {978-84-09-27666-0},
issn = {2340-1079},
doi = {10.21125/inted.2021.0660},
url = {http://dx.doi.org/10.21125/inted.2021.0660},
publisher = {IATED},
location = {Online Conference},
month = {8-9 March, 2021},
year = {2021},
pages = {3138-3141}}
TY - CONF
AU - J. Mustafina AU - N. Nurutdinova AU - A. Ibragimova AU - A. Hayrullin AU - G. Ganieva
TI - MASS MEDIA IN REGIONAL LANGUAGES IN GLOBALIZED WORLD
SN - 978-84-09-27666-0/2340-1079
DO - 10.21125/inted.2021.0660
PY - 2021
Y1 - 8-9 March, 2021
CI - Online Conference
JO - 15th International Technology, Education and Development Conference
JA - INTED2021 Proceedings
SP - 3138
EP - 3141
ER -
J. Mustafina, N. Nurutdinova, A. Ibragimova, A. Hayrullin, G. Ganieva (2021) MASS MEDIA IN REGIONAL LANGUAGES IN GLOBALIZED WORLD, INTED2021 Proceedings, pp. 3138-3141.
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