About this paper

Appears in:
Pages: 2168-2173
Publication year: 2014
ISBN: 978-84-617-0557-3
ISSN: 2340-1117

Conference name: 6th International Conference on Education and New Learning Technologies
Dates: 7-9 July, 2014
Location: Barcelona, Spain

FOCUS GROUP ASSESSMENT AS LEARNING METHODOLOGY IN HIGHER EDUCATION

The literature has highlighted the excellent utility of focus groups as a method of learning in higher education. This dynamic group favors the creation of a climate of student work that enhances the ability to analyze of each individual, creating an atmosphere of closeness and equality in which students are uninhibited and are more motivated to participate in class and get involved in the learning process.

Recent work has confirmed the greater effectiveness of this methodology compared to the traditional education system based on lectures. In this sense, there has been an improvement in academic results achieved by students when this methodology is used versus traditional methodology.

The objective pursued in this paper is to determine the valuation made by students on this methodology. To do this, we designed a self-assessment questionnaire that allowed measuring the degree of student satisfaction with the focus group learning methodology, focusing the study in the area of knowledge of Marketing. The results show a very positive assessment of the methodology by students highlighting their higher level of involvement in the learning process
@InProceedings{MURGADOARMENTEROS2014FOC,
author = {Murgado-Armenteros, E.M. and Vega-Zamora, M. and Guti{\'{e}}rrez-Salcedo, M. and Barreda-Tarrazona, R. and Torres-Ruiz, F.J.},
title = {FOCUS GROUP ASSESSMENT AS LEARNING METHODOLOGY IN HIGHER EDUCATION},
series = {6th International Conference on Education and New Learning Technologies},
booktitle = {EDULEARN14 Proceedings},
isbn = {978-84-617-0557-3},
issn = {2340-1117},
publisher = {IATED},
location = {Barcelona, Spain},
month = {7-9 July, 2014},
year = {2014},
pages = {2168-2173}}
TY - CONF
AU - E.M. Murgado-Armenteros AU - M. Vega-Zamora AU - M. Gutiérrez-Salcedo AU - R. Barreda-Tarrazona AU - F.J. Torres-Ruiz
TI - FOCUS GROUP ASSESSMENT AS LEARNING METHODOLOGY IN HIGHER EDUCATION
SN - 978-84-617-0557-3/2340-1117
PY - 2014
Y1 - 7-9 July, 2014
CI - Barcelona, Spain
JO - 6th International Conference on Education and New Learning Technologies
JA - EDULEARN14 Proceedings
SP - 2168
EP - 2173
ER -
E.M. Murgado-Armenteros, M. Vega-Zamora, M. Gutiérrez-Salcedo, R. Barreda-Tarrazona, F.J. Torres-Ruiz (2014) FOCUS GROUP ASSESSMENT AS LEARNING METHODOLOGY IN HIGHER EDUCATION, EDULEARN14 Proceedings, pp. 2168-2173.
User:
Pass: