About this paper

Appears in:
Pages: 5171-5177
Publication year: 2010
ISBN: 978-84-614-2439-9
ISSN: 2340-1095

Conference name: 3rd International Conference of Education, Research and Innovation
Dates: 15-17 November, 2010
Location: Madrid, Spain

FOCUS GROUP AS TEACHING INNOVATION METHODOLOGY: AN EMPIRICAL STUDY

Cooperative work is one of the active methodologies proposed in the higher education new model with the aim of training the student in a set of skills that are considered key to career development, that is, interpersonal skills, and teamwork. Indeed, group learning facilitates the exchange of knowledge and experience among students and creates a special atmosphere in which all members are committed to the task or group decision making.

In this context, recent literature suggests the discussion group as a methodology that provides significant benefits to students, among which we can find not only teamwork but also the ability to reflect, understand a topic, listen to the others, be empathetic and able to express ideas. In short, a teaching methodology that contributes to motivation, involvement and student participation in the teaching-learning process. However, there are few empirical studies that support these recommendations.

In this paper, we analyze the effect of using the focus group methodology in student learning by focusing the study in the knowledge area of marketing. The results reveal that students who undergo this teaching method have a higher level of knowledge on the subject that those who have not been exposed to this methodology, which translates into better academic result or learning.
@InProceedings{MURGADOARMENTEROS2010FOC,
author = {Murgado-Armenteros, E.M. and Barreda-Tarrazona, R. and Vega-Zamora, M. and Gutierrez-Salcedo, M. and Torres-Ruiz, F.J.},
title = {FOCUS GROUP AS TEACHING INNOVATION METHODOLOGY: AN EMPIRICAL STUDY},
series = {3rd International Conference of Education, Research and Innovation},
booktitle = {ICERI2010 Proceedings},
isbn = {978-84-614-2439-9},
issn = {2340-1095},
publisher = {IATED},
location = {Madrid, Spain},
month = {15-17 November, 2010},
year = {2010},
pages = {5171-5177}}
TY - CONF
AU - E.M. Murgado-Armenteros AU - R. Barreda-Tarrazona AU - M. Vega-Zamora AU - M. Gutierrez-Salcedo AU - F.J. Torres-Ruiz
TI - FOCUS GROUP AS TEACHING INNOVATION METHODOLOGY: AN EMPIRICAL STUDY
SN - 978-84-614-2439-9/2340-1095
PY - 2010
Y1 - 15-17 November, 2010
CI - Madrid, Spain
JO - 3rd International Conference of Education, Research and Innovation
JA - ICERI2010 Proceedings
SP - 5171
EP - 5177
ER -
E.M. Murgado-Armenteros, R. Barreda-Tarrazona, M. Vega-Zamora, M. Gutierrez-Salcedo, F.J. Torres-Ruiz (2010) FOCUS GROUP AS TEACHING INNOVATION METHODOLOGY: AN EMPIRICAL STUDY, ICERI2010 Proceedings, pp. 5171-5177.
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