About this paper

Appears in:
Pages: 225-236
Publication year: 2010
ISBN: 978-84-613-9386-2
ISSN: 2340-1117

Conference name: 2nd International Conference on Education and New Learning Technologies
Dates: 5-7 July, 2010
Location: Barcelona, Spain

MAX THE APPLE: A MULTIMODAL RESEARCH PROJECT

P. Moyes

Griffith Film School (AUSTRALIA)
The research project Max the Apple poses the question: How can we best exploit interactive animation for children’s engagement and learning? A web-based interactive narrative for children aged 5 to 10 years, Max the Apple presents themes of friendship, loss, grief, the cycles of nature, and the representation of a range of cultural practices in response to these themes.

The story engages on three tiers: the first tier is the first-person narrative communicated by text and simple visuals, and narrated by a 5 year old child; the second tier provides learning content associated with the story’s themes and accessed via interactive buttons; while the third tier presents games also related to the themes and further developing the participant’s investment in the narrative.

The project aims to present an entertaining and challenging learning environment by retaining the affordances of traditional media, such as conventional narrative arcs and imaginative readership, while exploiting the possibilities of active participation offered by new media.

This paper discusses the ways in which the project responds to ongoing concerns for children’s diminishing cognition as they engage with increasingly immersive photo-realistic media (Greenfield 2008). By enhancing a picture book format with interactivity and games options, Max the Apple utilizes the capacity of new media to facilitate children’s active participation in the narrative, to develop associated knowledge and an enthusiasm for learning, and to contemplate significant and complex themes within a playful environment, all the while maintaining a space between participant and text for critical reflection, interpretation and contextualization.

Reference is made to pedagogical models of literacy. In appreciating Max the Apple as a multimodal text, the project is seen to facilitate access and critical engagement in a contemporary context of cultural diversity and proliferation of media (New London Group 1996).
@InProceedings{MOYES2010MAX,
author = {Moyes, P.},
title = {MAX THE APPLE: A MULTIMODAL RESEARCH PROJECT},
series = {2nd International Conference on Education and New Learning Technologies},
booktitle = {EDULEARN10 Proceedings},
isbn = {978-84-613-9386-2},
issn = {2340-1117},
publisher = {IATED},
location = {Barcelona, Spain},
month = {5-7 July, 2010},
year = {2010},
pages = {225-236}}
TY - CONF
AU - P. Moyes
TI - MAX THE APPLE: A MULTIMODAL RESEARCH PROJECT
SN - 978-84-613-9386-2/2340-1117
PY - 2010
Y1 - 5-7 July, 2010
CI - Barcelona, Spain
JO - 2nd International Conference on Education and New Learning Technologies
JA - EDULEARN10 Proceedings
SP - 225
EP - 236
ER -
P. Moyes (2010) MAX THE APPLE: A MULTIMODAL RESEARCH PROJECT, EDULEARN10 Proceedings, pp. 225-236.
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