ENTREPRENEURSHIP CURRICULUM AND PEDAGOGICAL CHALLENGES IN CAPTIVATING STUDENTS' INTEREST TOWARDS ENTREPRENEURSHIP EDUCATION
Entrepreneurship is the intentional creation of an organisation for the purpose of adding value through organisation of resources. Entrepreneurship education is life long learning that involves creating the capacity for individuals and organisations to cope with, create and enjoy higher levels of uncertainty and complexity in all walks of life. Entrepreneurial curriculum contains information on how students can identify and shape opportunities, assess business concepts, develop operational plans, fund and launch ventures, grow new enterprises and case studies which should be discussed in the classroom to provide students with another venue for examining entrepreneurial strategies and learning about the successes and failures of new ventures (OCD, 2010). Entrepreneurship Pedagogy on the hand is the study of the methods and styles of teaching entrepreneurship. Different approaches are involved and these have to do with the different models that are used in teaching and communicating entrepreneurship education in our schools, institutions, organisations and society. Due to the fact that different methods are involved in teaching entrepreneurship education this has resulted to different pedagogical challenges. To ensure teaching effectiveness, there is need to encourage and motivate students through entrepreneurship curriculum. This study is therefore aimed to examine the relationship between entrepreneurship curriculum and pedagogical challenges in captivating students’ interest towards entrepreneurial education.