Abstract:

As artificial intelligence (AI) becomes increasingly integrated into management practice and understanding how future business leaders perceive its opportunities and risks is important. This study examines the evolution of AI perceptions among graduate students registered in a mandatory first year analytics course at a Canadian University. Using three sequential surveys administered at the beginning, midpoint, and conclusion of the course, the research captures shifts in attitudes related to AI’s strategic value, ethical considerations, impact on managerial roles, and confidence in adopting AI-enabled tools. Initial findings show that students enter the program with high interest but uneven levels of understanding, often shaped by limited hands-on exposure. By mid-semester, increased familiarity with AI concepts and applications contributed to more nuanced views. The final-survey results indicate a significant rise in perceived strategic relevance and personal readiness to leverage AI, coupled with heightened awareness of bias and data-responsibility concerns. The study highlights the dynamic nature of AI perception and underscores the importance of experiential learning in preparing managers to make informed, responsible decisions about emerging technologies. These insights contribute to ongoing discussions about AI literacy in management education and offer guidance for curriculum design that better equips future leaders for an AI-driven business landscape.

Keywords:

Artificial Intelligence, AI tools, Online Learning Tools.