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A CUSTOMER-ORIENTED UNIVERSITY MANAGEMENT MODEL

G.M. Moraru

"Lucian Blaga" University of Sibiu (ROMANIA)
Management, as a science, art and practice, has already assimilated for a long time the concept of marketing, respectively the customer orientation. Managers of modern universities must also understand the importance of the client’s needs and desires and of his loyalty.

The aim of this paper is to propose a new theoretical model of the modern university management, a model that takes into account both the needs of candidates in different faculties as well as those of employers in different fields. Based on specialized literature, we have firstly analyzed the main university management subsystems, with particular emphasis on the management information subsystem. Secondly, we have presented the views of a sample of academics on Romanian university education and its management. The respondents' suggestions and the study of specialized literature have helped us in the development of the new customer-oriented university management model.

Finally, we have brought some arguments regarding the need to change the mentality of the Romanian university management.