About this paper

Appears in:
Pages: 3631-3636
Publication year: 2018
ISBN: 978-84-697-9480-7
ISSN: 2340-1079
doi: 10.21125/inted.2018.0699

Conference name: 12th International Technology, Education and Development Conference
Dates: 5-7 March, 2018
Location: Valencia, Spain

A CUSTOMER-ORIENTED UNIVERSITY MANAGEMENT MODEL

G.M. Moraru

"Lucian Blaga" University of Sibiu (ROMANIA)
Management, as a science, art and practice, has already assimilated for a long time the concept of marketing, respectively the customer orientation. Managers of modern universities must also understand the importance of the client’s needs and desires and of his loyalty.

The aim of this paper is to propose a new theoretical model of the modern university management, a model that takes into account both the needs of candidates in different faculties as well as those of employers in different fields. Based on specialized literature, we have firstly analyzed the main university management subsystems, with particular emphasis on the management information subsystem. Secondly, we have presented the views of a sample of academics on Romanian university education and its management. The respondents' suggestions and the study of specialized literature have helped us in the development of the new customer-oriented university management model.

Finally, we have brought some arguments regarding the need to change the mentality of the Romanian university management.
@InProceedings{MORARU2018ACU,
author = {Moraru, G.M.},
title = {A CUSTOMER-ORIENTED UNIVERSITY MANAGEMENT MODEL},
series = {12th International Technology, Education and Development Conference},
booktitle = {INTED2018 Proceedings},
isbn = {978-84-697-9480-7},
issn = {2340-1079},
doi = {10.21125/inted.2018.0699},
url = {http://dx.doi.org/10.21125/inted.2018.0699},
publisher = {IATED},
location = {Valencia, Spain},
month = {5-7 March, 2018},
year = {2018},
pages = {3631-3636}}
TY - CONF
AU - G.M. Moraru
TI - A CUSTOMER-ORIENTED UNIVERSITY MANAGEMENT MODEL
SN - 978-84-697-9480-7/2340-1079
DO - 10.21125/inted.2018.0699
PY - 2018
Y1 - 5-7 March, 2018
CI - Valencia, Spain
JO - 12th International Technology, Education and Development Conference
JA - INTED2018 Proceedings
SP - 3631
EP - 3636
ER -
G.M. Moraru (2018) A CUSTOMER-ORIENTED UNIVERSITY MANAGEMENT MODEL, INTED2018 Proceedings, pp. 3631-3636.
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