About this paper

Appears in:
Pages: 4359-4365
Publication year: 2015
ISBN: 978-84-606-5763-7
ISSN: 2340-1079

Conference name: 9th International Technology, Education and Development Conference
Dates: 2-4 March, 2015
Location: Madrid, Spain

METHODOLOGICAL LEVELS IN CREATIVITY MANAGEMENT

G.M. Moraru

"Lucian Blaga" University (ROMANIA)
This paper aims to synthesize modern elements of the methodology currently used in creativity management. It is the result of a research from secondary sources.

Creativity management must take into account the fact that organizations – private, public and social – are going now through dynamic changes more than ever. Therefore, this paper begins with an overview of the forces acting at present on both profit companies and of non-profit ones.
Managers of the new millennium understood that the processes of generation, selection, development and commercialization of ideas have changed over time. Therefore, management can not only rely on specific methods and techniques for stimulating creativity, like Delphi, checklist, brainstorming etc. The tendency is to integrate these techniques with other methodological elements of management. Creativity is useful not only in the design of new products and services, but also in the strategic planning of the organization. This paper presents, in an original approach, both the methodological levels of creativity management and the modifications suffered by the general methods of management under the action of human resources creativity.
@InProceedings{MORARU2015MET,
author = {Moraru, G.M.},
title = {METHODOLOGICAL LEVELS IN CREATIVITY MANAGEMENT},
series = {9th International Technology, Education and Development Conference},
booktitle = {INTED2015 Proceedings},
isbn = {978-84-606-5763-7},
issn = {2340-1079},
publisher = {IATED},
location = {Madrid, Spain},
month = {2-4 March, 2015},
year = {2015},
pages = {4359-4365}}
TY - CONF
AU - G.M. Moraru
TI - METHODOLOGICAL LEVELS IN CREATIVITY MANAGEMENT
SN - 978-84-606-5763-7/2340-1079
PY - 2015
Y1 - 2-4 March, 2015
CI - Madrid, Spain
JO - 9th International Technology, Education and Development Conference
JA - INTED2015 Proceedings
SP - 4359
EP - 4365
ER -
G.M. Moraru (2015) METHODOLOGICAL LEVELS IN CREATIVITY MANAGEMENT, INTED2015 Proceedings, pp. 4359-4365.
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