Abstract:

Aim:
The aim of this presentation is to propose an experience of flipped teaching in a seminar for Executives. The challenge is, on the one hand, to be based on the experience and skills of the public in order to experiment that an important part of the added values “comes from the crowd” and on the other hand to manage a group of a consistent size. Learning by sharing could be the expression that summarize this experience.

Context:
The experience presented is a marketing seminar with a group of 40 Executives. The traditional course method was definitely abandoned. The choice was based on a method of crowd-learning in order to make each participant active and co-constructor of learning.

How:
Before the 3 days of the seminar, each Executive received a grid of questions in order to conduct a self-audit, of a product or a brand of his company. He then had to make a restitution on an LMS platform. This first production is evaluated by the trainer. During the seminar, groups of 4 participants are formed. A first inter-industrial exchange is carried out. Then each group contributes to a "wall of sharing" through the PADLET application. Thanks to this wall, the professor conducts his animation by seeking convergences and divergences between the groups. Each group is asked to present and possibly react on the presentations of the other groups. Thus "learning by the crowd" is gradually being built. At the end the professor draws the main conclusions as well as key messages to take away. Subsequently, participants can find - via Internet - the "wall of contributions" to rework the themes at their own pace.

Participant’s satisfaction:
At the end of each experience, conducted several times, a questionnaire of satisfaction is proposed to the participants. The most appreciated points are: taking really in consideration of the personal experience of the participants, speed to implement the method, conviviality of the exchanges, creativity to find new ideas.

Innovation:
The innovation comes from the instant sharing tool and the bottom-up device that is allowed. Speed, interactivity, ease of memorization, creativity are the main contributions of this method.

Limits:
This method requires a real commitment from each participant before and during the session. Supplements in the form of reading are also necessary. The professor must be very concentrated during the exchanges: it is no longer a course prepared in advance, but an adaptation to the different contributions of the participants.

Benefit for the audience:
This is a real innovation. It will be useful to all trainers who are aware that traditional teaching methods do not work when one really wants to use the experience and skills of his audience.
Back at home, the audience can directly test this method: the implementation is simple, the application, support of the experience, is free.

How:
The experience repeated several times allowed me to check with several audiences that the method is effective. The ease of implementation is based on a two-dimensional technology: on the one hand, good LMS and not the use of an instant sharing tool (Padlet).On the pedagogical level, success rests on my ability to take into account the participants' points of view and then to synthesize the diversity of exchanges in simple messages.

Keywords:

Executive Education, Flipped Teaching, Sharing tools.