About this paper

Appears in:
Page: 3987 (abstract only)
Publication year: 2011
ISBN: 978-84-615-3324-4
ISSN: 2340-1095

Conference name: 4th International Conference of Education, Research and Innovation
Dates: 14-16 November, 2011
Location: Madrid, Spain

INSPIRING CREATIVITY THROUGH INNOVATIVE STRATEGIES: THE CASE OF APPLE INC

N. Mohamad

International Islamic University Malaysia (MALAYSIA)
When Apple introduced the iPhone in 2007 it reshaped the mobile landscape almost overnight. Later in the same year, Steve Jobs announced that a software development kit (SDK) would be available to third-party developers to guide the programmers to direct their thoughts in the proper course. In less than 6 months, the App Store contained 500 third-party applications range from business to game applications, entertainment to educational applications. If a mere decade ago, programming was left to tech people with the highest levels of programming knowledge, now programmers of iPhone applications are as young as 9 years old. This paper aims to conceptualize the inventive aspect of Apple's strategy in educating and inspiring the young ones to be creative and innovative. In addition, this study will also explore and examine the differences in educating strategies for different mobile platforms particularly between the Google’s Android and the Apple’s iOS.
@InProceedings{MOHAMAD2011INS,
author = {Mohamad, N.},
title = {INSPIRING CREATIVITY THROUGH INNOVATIVE STRATEGIES: THE CASE OF APPLE INC},
series = {4th International Conference of Education, Research and Innovation},
booktitle = {ICERI2011 Proceedings},
isbn = {978-84-615-3324-4},
issn = {2340-1095},
publisher = {IATED},
location = {Madrid, Spain},
month = {14-16 November, 2011},
year = {2011},
pages = {3987}}
TY - CONF
AU - N. Mohamad
TI - INSPIRING CREATIVITY THROUGH INNOVATIVE STRATEGIES: THE CASE OF APPLE INC
SN - 978-84-615-3324-4/2340-1095
PY - 2011
Y1 - 14-16 November, 2011
CI - Madrid, Spain
JO - 4th International Conference of Education, Research and Innovation
JA - ICERI2011 Proceedings
SP - 3987
EP - 3987
ER -
N. Mohamad (2011) INSPIRING CREATIVITY THROUGH INNOVATIVE STRATEGIES: THE CASE OF APPLE INC, ICERI2011 Proceedings, p. 3987.
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