Abstract:

When Apple introduced the iPhone in 2007 it reshaped the mobile landscape almost overnight. Later in the same year, Steve Jobs announced that a software development kit (SDK) would be available to third-party developers to guide the programmers to direct their thoughts in the proper course. In less than 6 months, the App Store contained 500 third-party applications range from business to game applications, entertainment to educational applications. If a mere decade ago, programming was left to tech people with the highest levels of programming knowledge, now programmers of iPhone applications are as young as 9 years old. This paper aims to conceptualize the inventive aspect of Apple's strategy in educating and inspiring the young ones to be creative and innovative. In addition, this study will also explore and examine the differences in educating strategies for different mobile platforms particularly between the Google’s Android and the Apple’s iOS.

Keywords:

Innovation, Education, Technology, Mobile-computing.