About this paper

Appears in:
Pages: 1586-1596
Publication year: 2010
ISBN: 978-84-613-5538-9
ISSN: 2340-1079

Conference name: 4th International Technology, Education and Development Conference
Dates: 8-10 March, 2010
Location: Valencia, Spain

FORMULATING ORGANIZATIONAL STRATEGIES IN BUSINESS: USING ANP AND SWOT TECHNIQUES

A. Mohaghar, M.H. Maleki, M. Safari Kahreh, A. Ahmadi

University of Tehran. Faculty of Management (IRAN)
Strengths, Weaknesses, Opportunities and Threats (SWOT) analysis do not provide an analytical means to determine the importance of the identified factors or the ability to assess decision alternatives according to these factors. Although the analysis successfully pinpoints the factors, individual factors are usually described briefly and very generally. For this reason, SWOT analysis possesses deficiencies in the measurement and evaluation steps. Although the analytic hierarchy process (AHP) technique removes these deficiencies, it does not allow for measurement of the possible dependencies among the factors. Therefore, it is better to employ a form of SWOT analysis that measures and takes into account the possible dependency among the factors. This paper uses the analytic network process (ANP), which allows the quantitative analysis of SWOT and measurement of the dependency among the factors. Dependency among the SWOT factors affect the strategic and sub-factor weights, as well as to change the strategy priorities.
@InProceedings{MOHAGHAR2010FOR,
author = {Mohaghar, A. and Maleki, M.H. and Safari Kahreh, M. and Ahmadi, A.},
title = {FORMULATING ORGANIZATIONAL STRATEGIES IN BUSINESS: USING ANP AND SWOT TECHNIQUES },
series = {4th International Technology, Education and Development Conference},
booktitle = {INTED2010 Proceedings},
isbn = {978-84-613-5538-9},
issn = {2340-1079},
publisher = {IATED},
location = {Valencia, Spain},
month = {8-10 March, 2010},
year = {2010},
pages = {1586-1596}}
TY - CONF
AU - A. Mohaghar AU - M.H. Maleki AU - M. Safari Kahreh AU - A. Ahmadi
TI - FORMULATING ORGANIZATIONAL STRATEGIES IN BUSINESS: USING ANP AND SWOT TECHNIQUES
SN - 978-84-613-5538-9/2340-1079
PY - 2010
Y1 - 8-10 March, 2010
CI - Valencia, Spain
JO - 4th International Technology, Education and Development Conference
JA - INTED2010 Proceedings
SP - 1586
EP - 1596
ER -
A. Mohaghar, M.H. Maleki, M. Safari Kahreh, A. Ahmadi (2010) FORMULATING ORGANIZATIONAL STRATEGIES IN BUSINESS: USING ANP AND SWOT TECHNIQUES , INTED2010 Proceedings, pp. 1586-1596.
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