Abstract:

The purpose of this publication is to present a model of learning content for the development of visual literacy consistent with the needs and the professional competencies of students trained in the professional field of “Public Communications and Information Sciences”. The creation of specialized educational content to the needs of students and businesses contributes to conducting effective training, resulting in theory thai will be put into practice.The peculiarities of the educational content allow to organize and plan two modules - both theoretical and practical. In terms of theoretical training, it is necessary to enrich the knowledge in terms of art history, styles in fine arts as well as specific means of expression used for creating visual images. Learning visual literacy can be differentiated as a fundamental discipline that aims to form an initial competence with respect to visual literacy, and from the practical point of view - the ability to create visual content through different means. Visual literacy training is a necessary resource in the educational plans of students specializing in humanities such as media, journalism, advertising, archives, library and informing activities, press communications, book publishing, cultural heritage, tourism, etc. because after their training, they become content authors - textual, graphic, audiovisual, and multimedia content.

Keywords:

Visual Literacy, University Environment, Education.