@InProceedings{MCCROHAN2014MAR,
author = {McCrohan, K. and Harvey, J.},
title = {MARKETING CURRICULUM DEVELOPMENT FOR DATA PRIVACY, DATA BREACH MANAGEMENT AND CUSTOMER TRUST},
series = {7th International Conference of Education, Research and Innovation},
booktitle = {ICERI2014 Proceedings},
isbn = {978-84-617-2484-0},
issn = {2340-1095},
publisher = {IATED},
location = {Seville, Spain},
month = {17-19 November, 2014},
year = {2014},
pages = {2916-2921}}
TY - CONF
AU - K. McCrohan
AU - J. Harvey
TI - MARKETING CURRICULUM DEVELOPMENT FOR DATA PRIVACY, DATA BREACH MANAGEMENT AND CUSTOMER TRUST
SN - 978-84-617-2484-0/2340-1095
PY - 2014
Y1 - 17-19 November, 2014
CI - Seville, Spain
JO - 7th International Conference of Education, Research and Innovation
JA - ICERI2014 Proceedings
SP - 2916
EP - 2921
ER -
K. McCrohan, J. Harvey (2014) MARKETING CURRICULUM DEVELOPMENT FOR DATA PRIVACY, DATA BREACH MANAGEMENT AND CUSTOMER TRUST, ICERI2014 Proceedings, pp. 2916-2921.