Abstract:

In 2015, as part of the Better Teaching, Better Learning agenda Monash University Australia deployed Educational Designers to be embedded in its ten faculties. The faculties were provided with one or two Educational Designers depending on the size of the Faculty. Although centrally funded the functions and duties of the Educational Designers was to be determined by the context of individual faculties.

Monash Business School, part of the Faculty of Business and Economics, is a large, complex school “comprising seven departments and four multidisciplinary research centres, educating more than 16,000 students across 25 undergraduate and graduate degrees” [1]. Despite the size of the cohort and the multiple campuses the Educational Design team is small, consisting a Senior Educational Designer (manager), and three Educational Designers. As a small team with no central mandate there was a risk we would be subsumed into an existing administrative or technical support team so it was vital that we defined our presence and purpose.

This poster explains why and how brand marketing methodologies were used to create a brand identity for the teaching and learning team in the Faculty of Business and Economics.

The poster will include examples of the marketing resources and collateral that have supported the creation and development of the TaLT (teaching and learning team) brand.

References:
[1] Monash University Business School - Our story, Accessed 11 July 2019. Retrieved from https://www.monash.edu/business/about-us/our-story.

Keywords:

Educational design, academic development, marketing.