About this paper

Appears in:
Pages: 5848-5855
Publication year: 2011
ISBN: 978-84-615-3324-4
ISSN: 2340-1095

Conference name: 4th International Conference of Education, Research and Innovation
Dates: 14-16 November, 2011
Location: Madrid, Spain

CONTENTS THAT ENCOURAGE LEARNERS TO THINK

T. Matsumoto

Nara Women‘s University (JAPAN)
This paper proposes the e-learning support methods using e-WOM, which stands for e-word of mouth, using twitter and blog. The proposed e-learning support methods using the e-WOM are effective to solve the three disadvantages of e-learning I mentioned. E-learning has major three disadvantages of high dropout rates, degrading motivation and lack of community support. To show the proposed e-learning support method based on e-WOM could overcome the already mentioned. This support method is development of the contents using the APSAS. The APSAS model consists of the following five phases: Attend, participate Search, Act, Share. APSAS model has improved the AISAS model, The AISAS model consists of the following five phases: Attention, Interest, Search, Action, and Share where Action means Purchase and Share means Information Sharing .Application of the AISAS online consumer behavior model to e-learing education APSAS model. I focus the first two phases of the APSAS model. I use Manga media for the e-learning support which is presented for students with easily attracting their empathy and interest.But, The manga based textbooks have rooms for improvement as follows. 1) character dependent, 2) a lot of explanatory sentences, 3) no difference from normal textbook. Using such manga based e-learning content, no e-WOM would be generated. To generate e-WOM, high quality manga contents should be developed. The important thing is that characters must be very friendly to learners so that they empathize the characters as virtual experience. The existing manga based text book is too formal for learnerrs to empathize. I will show you more concrete example of a narrative approach. I show you evaluation results of the manga based e-learning content for PC by questionnaires to 216 students who use the e-learning contents. The evaluation table shows that most students satisfy with the e-learning content. In addition, the evaluation results show that manga based e-learning contents seems to be effective for generating e-WOM.
@InProceedings{MATSUMOTO2011CON,
author = {Matsumoto, T.},
title = {CONTENTS THAT ENCOURAGE LEARNERS TO THINK},
series = {4th International Conference of Education, Research and Innovation},
booktitle = {ICERI2011 Proceedings},
isbn = {978-84-615-3324-4},
issn = {2340-1095},
publisher = {IATED},
location = {Madrid, Spain},
month = {14-16 November, 2011},
year = {2011},
pages = {5848-5855}}
TY - CONF
AU - T. Matsumoto
TI - CONTENTS THAT ENCOURAGE LEARNERS TO THINK
SN - 978-84-615-3324-4/2340-1095
PY - 2011
Y1 - 14-16 November, 2011
CI - Madrid, Spain
JO - 4th International Conference of Education, Research and Innovation
JA - ICERI2011 Proceedings
SP - 5848
EP - 5855
ER -
T. Matsumoto (2011) CONTENTS THAT ENCOURAGE LEARNERS TO THINK, ICERI2011 Proceedings, pp. 5848-5855.
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