University of Novi Sad, Faculty of Economics Subotica (SERBIA)
About this paper:
Appears in: ICERI2014 Proceedings
Publication year: 2014
Pages: 2271-2277
ISBN: 978-84-617-2484-0
ISSN: 2340-1095
Conference name: 7th International Conference of Education, Research and Innovation
Dates: 17-19 November, 2014
Location: Seville, Spain
Curriculum development is a complex and iterative process with a great number of activities that involve many stakeholders. Universities have a variety of stakeholders from whom they collect invaluable feedback regarding their needs and requirements related to education processes. These stakeholders can be divided into two distinct groups: curriculum stakeholders and professional stakeholders. Curriculum stakeholders are key informers and drivers of the content, method of delivery, evaluation requirements and scope of curriculum that qualifies for a certain profession. Professional stakeholders have a broader interest in specific professions, professional attributes of graduates, their work capabilities and conditions, specialty career development and knowledge and competencies.

Curriculum stakeholders are essential to curriculum development. Collaboration with stakeholders and an open dialogue that calls for recommendations, feedback, critique and advice that can provide a significant contribution in combining the content and method of delivery of the curriculum to meet the needs of the wider community. This paper proposes a modified curriculum development master process based on ADDIE (analysis, design, development, implementation and evaluation) model, specifically intended to recognize the importance of different stakeholders and utilize their input for curriculum innovation. Activities of the analysis phase were particularly highlighted in the proposed model, since they are crucial for collecting essential information from stakeholders, necessary for a successful innovation or modification of a curriculum.

The research problem addressed in this paper is how to identify and select key curriculum stakeholders whose contribution can be of great importance for the curriculum development process, as well as how to collect and process their requirements. The primary research goal is to develop an analysis subprocess of the curriculum design which would facilitate selection of stakeholders based on a detailed description if their roles in the process. In addition to that, the paper presents various content of questionnaires used to gather requirements from different groups of stakeholders in order to determine key competences of a study programme.
Stakeholders, university, curriculum development, roles, requirements.