Abstract:

This article describes the development of a cross-cutting project applied in the context of the degree in Design and Creative Technologies of the Faculty of Fine Arts in the Universitat Politècnica de València. In this, we develop a collaboration among the students and the all the teaching team of the core subjects of the second semester of the first year, in order to develop an advertising campaign for the Environment Office of ​​the same university.

Artistic teachings have traditionally used masterful and individual teaching methodologies. With the intention of training professionals in this field in a way that encourages their creativity, while working as a team and collaboratively, several innovative teaching methodologies have been used and its effectiveness has been proven.

The project was created with the intention of integrating the basic knowledge of the degree in the same practical experience. It was decided to apply Project Oriented Learning together with Cooperative Learning in order to carry out a task that approximates Service-Learning. The Environment Office of ​​the university was contacted, and it was decided to work on an advertising campaign to raise awareness on the plastics reduction in the university context.

From the first moment, collaboration between all the teachers of the different subjects involved was a priority: Fundamentals of Design, Fundamentals of Volume and Fundamentals of Digital Imaging. Several meetings were held until finding the experience in which all the necessary knowledge could be put into practice from the curriculum. Likewise, the students were distributed in groups of four people and worked collaboratively in the development of the campaign.

It is a motivating project for students, since it allows them to be fully focused on the same project for more than a month. Also, students can use different workshops and classrooms as required, through their own organization. In addition, we have been able to verify how the fact that it was a commission carried out by people outside the scope of their classes, has motivated them to develop original and realistic ideas.

Finally, a survey was passed that allowed us to observe and analyze the repercussion and acceptance that the teaching strategy has had on students.

Keywords:

Cross Cutting Project, Art teaching, Design, Collaboration, Environment, Service.