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Appears in:
Pages: 5608-5617
Publication year: 2013
ISBN: 978-84-616-2661-8
ISSN: 2340-1079

Conference name: 7th International Technology, Education and Development Conference
Dates: 4-5 March, 2013
Location: Valencia, Spain

THE EFFECT OF STUDENTS´ ATTITUDE ON ACCEPTANCE OF AND SATISFACTION WITH A SKYPE-BASED E-LEARNING SYSTEM

J. Martí-Parreño1, C. Ruiz-Mafé2, C. Chen3, B. Barrado-Jiménez1

1Universidad Europea de Madrid (SPAIN)
2Universitat de Valencia (SPAIN)
3Appalachian State University (UNITED STATES)
Despite the growing importance of the e-learning environment, there is a scarcity of academic literature on key drivers leading to users’ positive attitudes towards Skype-based application as an instructional tool. It is crucial for managers of educational institutions to understand which aspects improve students’ attitude towards e-learning systems, in order to assign resources effectively to increase students’ satisfaction. This paper provides a conceptual model that integrates both utilitarian–perceived ease of use and perceived usefulness- and hedonic –playfulness- drivers of attitude towards Skype-based e-learning tool. The effect of attitude on users’ acceptance of and satisfaction with the technology is also analyzed. We test our proposed model using the path analysis of data collected from an experiment where undergraduate students from USA and Spain worked in pairs using Skype to improve their language and intercultural communication skills. Results provide a holistic view on the relationships among consumer beliefs about technology, attitude, students’ acceptance and satisfaction with the Skype. The application of these factors in the USA and Spanish markets allows comparisons to be made with studies done in other countries with different e-learning adoption rates. Theoretical and managerial implications are provided to conclude this study.
@InProceedings{MARTIPARRENO2013EFF,
author = {Mart{\'{i}}-Parre{\~n}o, J. and Ruiz-Maf{\'{e}}, C. and Chen, C. and Barrado-Jim{\'{e}}nez, B.},
title = {THE EFFECT OF STUDENTS´ ATTITUDE ON ACCEPTANCE OF AND SATISFACTION WITH A SKYPE-BASED E-LEARNING SYSTEM},
series = {7th International Technology, Education and Development Conference},
booktitle = {INTED2013 Proceedings},
isbn = {978-84-616-2661-8},
issn = {2340-1079},
publisher = {IATED},
location = {Valencia, Spain},
month = {4-5 March, 2013},
year = {2013},
pages = {5608-5617}}
TY - CONF
AU - J. Martí-Parreño AU - C. Ruiz-Mafé AU - C. Chen AU - B. Barrado-Jiménez
TI - THE EFFECT OF STUDENTS´ ATTITUDE ON ACCEPTANCE OF AND SATISFACTION WITH A SKYPE-BASED E-LEARNING SYSTEM
SN - 978-84-616-2661-8/2340-1079
PY - 2013
Y1 - 4-5 March, 2013
CI - Valencia, Spain
JO - 7th International Technology, Education and Development Conference
JA - INTED2013 Proceedings
SP - 5608
EP - 5617
ER -
J. Martí-Parreño, C. Ruiz-Mafé, C. Chen, B. Barrado-Jiménez (2013) THE EFFECT OF STUDENTS´ ATTITUDE ON ACCEPTANCE OF AND SATISFACTION WITH A SKYPE-BASED E-LEARNING SYSTEM, INTED2013 Proceedings, pp. 5608-5617.
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