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Appears in:
Pages: 6542-6548
Publication year: 2013
ISBN: 978-84-616-3822-2
ISSN: 2340-1117

Conference name: 5th International Conference on Education and New Learning Technologies
Dates: 1-3 July, 2013
Location: Barcelona, Spain

EXPANSION RATE IN THE PROCESS OF BLENDED LEARNING ADOPTION BY ACADEMICS

A.V. Martín-García, M.J. Hernández-Serrano

University of Salamanca (SPAIN)
The aim of this paper is to present the results of a study around the process of blended learning adoption by academics (professors, lecturers, associates, etc). The acknowledged models of Technology Acceptance Model (TAM) and the Innovation Diffusion Theory (IDT) were used as a theoretical framework for the design of a predictive model. More specifically, firstly, we tried to assess the attributes that characterize the process of blended-learning adoption, in terms of the innovation reached (Advantage, Complexity, Compatibility, Visibility); and secondly, we sought to identify profiles or different categories of users regarding the innovation, in accordance with certain individual characteristics (age, sex, occupational status, teaching experience, discipline, category etc.). Finally, with the two domains analyzed (innovation and individual characteristic) we make inferences around the rate of expansion in the process of blended-learning adoption by academics, by identifying stages of this process. The study included 486 teachers from different universities in the Autonomous Community of Castile and León (Spain). Data analysis was made by descriptive and bivariate tests, Confirmatory Factor Analysis (CFA) and causal analysis, according to Structural Equation Modeling (SEM), with parameter estimation using the Maximum Likelihood (ML) to contrast proposed structural equation and relationships.
@InProceedings{MARTINGARCIA2013EXP,
author = {Mart{\'{i}}n-Garc{\'{i}}a, A.V. and Hern{\'{a}}ndez-Serrano, M.J.},
title = {EXPANSION RATE IN THE PROCESS OF BLENDED LEARNING ADOPTION BY ACADEMICS},
series = {5th International Conference on Education and New Learning Technologies},
booktitle = {EDULEARN13 Proceedings},
isbn = {978-84-616-3822-2},
issn = {2340-1117},
publisher = {IATED},
location = {Barcelona, Spain},
month = {1-3 July, 2013},
year = {2013},
pages = {6542-6548}}
TY - CONF
AU - A.V. Martín-García AU - M.J. Hernández-Serrano
TI - EXPANSION RATE IN THE PROCESS OF BLENDED LEARNING ADOPTION BY ACADEMICS
SN - 978-84-616-3822-2/2340-1117
PY - 2013
Y1 - 1-3 July, 2013
CI - Barcelona, Spain
JO - 5th International Conference on Education and New Learning Technologies
JA - EDULEARN13 Proceedings
SP - 6542
EP - 6548
ER -
A.V. Martín-García, M.J. Hernández-Serrano (2013) EXPANSION RATE IN THE PROCESS OF BLENDED LEARNING ADOPTION BY ACADEMICS, EDULEARN13 Proceedings, pp. 6542-6548.
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