Abstract:

The main objective of the project Gestionando Personas (Managing People) is to generate continuous, meaningful and collaborative two-way learning, to and from students, teachers and people management professionals. This was achieved by developing virtual spaces consisting of an open facebook group (https://www.facebook.com/groups/1246862331997476/) and a facebook fan page (https://www.facebook.com/Gestionando.Personas.ugestion/); where knowledge about people management could be shared and created, with the vision of educating students and professionals about the importance, impact and value of people in organizations.

These virtual spaces were used as a learning strategy. Gestionando Personas has a facebook open group were students are responsible for creating and sharing resources regarding people management; this is encouraged through programmed and evaluated activities for individuals and groups in people management courses at the School of Management in Pontificia Universidad Católica del Perú. The best resources from students are chosen by the courses´ teachers to be shared in the Fan Page; this constitutes a recognition to the students´ work and a source of motivation. In the same way, these virtual spaces are used by course teachers and other people management professionals to generate and share knowledge and information.

This research analyzes the process of this innovation project identifying:
(a) the theoretical basis for its development,
(b) the design and implementation,
(c) the impact on learning,
(d) the changes in the role of teachers,
(e) the competencies developed and,
(f) the main achievements, difficulties and lessons learned.

Keywords:

People Management, Social Media, Facebook, Innovation in Education.