DIGITAL LIBRARY
APPLICATION OF PROMOTIONAL MARKETING ACTIVITIES TO INDUSTRIAL DRAWING COURSES IN ENGINEERING GRAPHICS
1 University of Jaen (SPAIN)
2 Amenduni Ibérica (SPAIN)
About this paper:
Appears in: EDULEARN19 Proceedings
Publication year: 2019
Pages: 4473-4481
ISBN: 978-84-09-12031-4
ISSN: 2340-1117
doi: 10.21125/edulearn.2019.1122
Conference name: 11th International Conference on Education and New Learning Technologies
Dates: 1-3 July, 2019
Location: Palma, Spain
Abstract:
The learning of standards in industrial drawing courses is traditionally based on expository methodologies. This procedure is discouraging for engineering students who can’t link the knowledge of graphical standards with real industrial applications. In the field of mechanical engineering, concept design must be focused on the customer and his requirements. However, practical training activities in the field of technical drawing do seldom guide the student to obtain the best design solution according to the requirements of the customer, the one who will buy the product. With this objective, a set of innovation activities related to promotional marketing have been carried out to propose design solutions that add value to the extreme customer. The students of first course of industrial drawing, working by groups have to provide different solutions to an innovative design problem proposed by an industrial company. The CAD results and manufacturing drawings together with a promotional marketing plan have to be presented by the students to the company. The results of this innovation activities show an increase of the motivation in the students in front of the learning of the graphical standards, and an improvement in the teaching results.
Keywords:
Creativity, Design, Collaborative learning, Entrepreneurship.