@InProceedings{MARTIN2009BRI,
author = {Martin, J. and Facca, T.},
title = {BRIDGING THE MARKETING-FINANCE GAP BY INTENSIFYING QUANTITATIVE PREPARATION AT THE UNDERGRADUATE LEVEL},
series = {2nd International Conference of Education, Research and Innovation},
booktitle = {ICERI2009 Proceedings},
isbn = {978-84-613-2953-3},
issn = {2340-1095},
publisher = {IATED},
location = {Madrid, Spain},
month = {16-18 November, 2009},
year = {2009},
pages = {5571-5579}}
TY - CONF
AU - J. Martin
AU - T. Facca
TI - BRIDGING THE MARKETING-FINANCE GAP BY INTENSIFYING QUANTITATIVE PREPARATION AT THE UNDERGRADUATE LEVEL
SN - 978-84-613-2953-3/2340-1095
PY - 2009
Y1 - 16-18 November, 2009
CI - Madrid, Spain
JO - 2nd International Conference of Education, Research and Innovation
JA - ICERI2009 Proceedings
SP - 5571
EP - 5579
ER -
J. Martin, T. Facca (2009) BRIDGING THE MARKETING-FINANCE GAP BY INTENSIFYING QUANTITATIVE PREPARATION AT THE UNDERGRADUATE LEVEL, ICERI2009 Proceedings, pp. 5571-5579.