@InProceedings{MARENGO2013IMP,
author = {Marengo, A. and Pagano, A. and Barbone, A.},
title = {IMPLEMENTATION OF SOCIAL CRM IN AN AUTOMOTIVE COMPANY: MONITORING CUSTOMERS PREFERENCES AND IMPROVING BRAND AWARENESS},
series = {6th International Conference of Education, Research and Innovation},
booktitle = {ICERI2013 Proceedings},
isbn = {978-84-616-3847-5},
issn = {2340-1095},
publisher = {IATED},
location = {Seville, Spain},
month = {18-20 November, 2013},
year = {2013},
pages = {1733-1739}}
TY - CONF
AU - A. Marengo
AU - A. Pagano
AU - A. Barbone
TI - IMPLEMENTATION OF SOCIAL CRM IN AN AUTOMOTIVE COMPANY: MONITORING CUSTOMERS PREFERENCES AND IMPROVING BRAND AWARENESS
SN - 978-84-616-3847-5/2340-1095
PY - 2013
Y1 - 18-20 November, 2013
CI - Seville, Spain
JO - 6th International Conference of Education, Research and Innovation
JA - ICERI2013 Proceedings
SP - 1733
EP - 1739
ER -
A. Marengo, A. Pagano, A. Barbone (2013) IMPLEMENTATION OF SOCIAL CRM IN AN AUTOMOTIVE COMPANY: MONITORING CUSTOMERS PREFERENCES AND IMPROVING BRAND AWARENESS, ICERI2013 Proceedings, pp. 1733-1739.