About this paper

Appears in:
Pages: 7799-7803
Publication year: 2017
ISBN: 978-84-697-6957-7
ISSN: 2340-1095
doi: 10.21125/iceri.2017.2080

Conference name: 10th annual International Conference of Education, Research and Innovation
Dates: 16-18 November, 2017
Location: Seville, Spain

COMBINING EXECUTIVE EDUCATION WITH POSTGRADUATE QUALIFICATION: CASE STUDY INSIGHTS

S. Manwani1, S. Barbour2

1Henley Business School (UNITED KINGDOM)
2Deutsche Telekom (GERMANY)
Business schools face significant strategic challenges in delivering Management Education according to Lorange (1). The pedagogical design principles relating to programs for experienced professionals and managers are different to those of pre-experience students. Lorange postulates there is a drive towards demand-driven offerings, such as custom education rather than commodity offerings, yet considers that academic value creation must be safeguarded to retain credibility.

The goal of Management Education is arguably as much about facilitating personal transformation as it is about imparting knowledge. Conklin et al (2) describe the transformative experiences of Masters students, particularly new ones who expect to learn the ‘answers’ to vexing organizational questions.’ Their research suggests that these students ‘often fail to appreciate that the experiential nature of the curriculum has pedagogical and epistemological implications.’

There are few programs and limited research into offerings that combine custom education with a postgraduate qualification. This paper provides a longitudinal review of one such program successfully running with two cohorts over several years. It explores resolving the dichotomy of objectives both within the customer organization and the supplying business school, much of which relates to the potentially misaligned goals of a custom versus a qualification program.

The customer organization is a large multinational with the goal of developing high potential talent. It specifically wanted a program that was both tailored and relevant for its experienced professionals and at the same time rigorous - to be demonstrated through the award of a postgraduate qualification. Many business schools have the structure, processes and culture to create either a custom program or a qualification program. Doing both simultaneously is difficult and presented significant challenges for the supplying business school.

The success of the program was predicated on creating a strong multi-stakeholder partnership between the business school and the organization. Interviews held with key customer stakeholders generated data on the research questions related to the development of a custom Management Education qualification. Ensuing insights and recommendations cover the leadership, design and evaluation of the program, which the authors believe have wider transferability, both for research and education purposes.

References:
[1] Lorange P (2005) Strategy means choice: also for today’s business school!,
[2] Conklin J, Kyle T and Robertson C, (2013) The essential transformation: How Masters students make sense and learn through transformative change
@InProceedings{MANWANI2017COM,
author = {Manwani, S. and Barbour, S.},
title = {COMBINING EXECUTIVE EDUCATION WITH POSTGRADUATE QUALIFICATION: CASE STUDY INSIGHTS},
series = {10th annual International Conference of Education, Research and Innovation},
booktitle = {ICERI2017 Proceedings},
isbn = {978-84-697-6957-7},
issn = {2340-1095},
doi = {10.21125/iceri.2017.2080},
url = {http://dx.doi.org/10.21125/iceri.2017.2080},
publisher = {IATED},
location = {Seville, Spain},
month = {16-18 November, 2017},
year = {2017},
pages = {7799-7803}}
TY - CONF
AU - S. Manwani AU - S. Barbour
TI - COMBINING EXECUTIVE EDUCATION WITH POSTGRADUATE QUALIFICATION: CASE STUDY INSIGHTS
SN - 978-84-697-6957-7/2340-1095
DO - 10.21125/iceri.2017.2080
PY - 2017
Y1 - 16-18 November, 2017
CI - Seville, Spain
JO - 10th annual International Conference of Education, Research and Innovation
JA - ICERI2017 Proceedings
SP - 7799
EP - 7803
ER -
S. Manwani, S. Barbour (2017) COMBINING EXECUTIVE EDUCATION WITH POSTGRADUATE QUALIFICATION: CASE STUDY INSIGHTS, ICERI2017 Proceedings, pp. 7799-7803.
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