About this paper

Appears in:
Page: 2859 (abstract only)
Publication year: 2016
ISBN: 978-84-608-5617-7
ISSN: 2340-1079
doi: 10.21125/inted.2016.1634

Conference name: 10th International Technology, Education and Development Conference
Dates: 7-9 March, 2016
Location: Valencia, Spain

A DEVELOPMENT OF MULTIMEDIA ON SOCIAL NETWORK USING SYNECTICS TEACHING PROCESS TO ENHANCE CREATIVITY THINKING SKILL ON THE TOPIC “PHOTOGRAPHIC FOR ADVERTISEMENT”

S. Maneewan, K. Tansatien, E. Rukprayoon

King Mongkut’s University of Technology Thonburi (KMUTT) (THAILAND)
This research was aimed to:
1) develop the multimedia on social network using synectics teaching process to enhance creativity thinking skill on the topic “Photographic for Advertisement”
2) study the learning achievement of the students who studied via multimedia on social network using synectics teaching process
3) evaluate the students’ project work from the multimedia on social network using synectics teaching process, and
4) evaluate the satisfaction of the students who studied via the multimedia on social network using synectics teaching process.

The samples were 30 students of Thonburi Vocational College majoring in Photographic and Television Technology, academic year 2013, derived from simple random sampling. The research instruments were the multimedia on social network using synectics teaching process, learning achievement test, evaluation form of project work, evaluation form of satisfaction to the multimedia on social network using synectics teaching process. The data was statistically analyzed by mean, standard deviation and t-test for dependent group. The 5 steps to develop the multimedia on social network using synectics teaching process were:
1) Analysis
2) Design
3) Development
4) Implementation, and
5) Evaluation.

And the synectics teaching process consisted of
1) Direct Analogy
2) Personal Analogy
3) Symbolic Analogy, and
4) Fantasy Analogy.

The research findings were that the quality of via multimedia on social network using synectics teaching process was at the level of “good” (mean = 4.15, S.D.= 0.16), the posttest score of learning achievement was significantly higher than the pretest score at the level of .01. The evaluation on student’s project work found that the students’ project work on 3 approaches; the idea, the photographic technique, and the creativity thinking skill was at the level of “good” (mean = 3.46, S.D. = 0.20), and the satisfaction of the students who studied via the multimedia on social network using synectics teaching process to enhance creativity thinking skill on the topic “Photographic for Advertisement” was at the level of “most” (mean = 4.60, S.D. = 0.10). This can be concluded that the multimedia on social network using synectics teaching process can be used for instruction in advance.
@InProceedings{MANEEWAN2016ADE,
author = {Maneewan, S. and Tansatien, K. and Rukprayoon, E.},
title = {A DEVELOPMENT OF MULTIMEDIA ON SOCIAL NETWORK USING SYNECTICS TEACHING PROCESS TO ENHANCE CREATIVITY THINKING SKILL ON THE TOPIC “PHOTOGRAPHIC FOR ADVERTISEMENT”},
series = {10th International Technology, Education and Development Conference},
booktitle = {INTED2016 Proceedings},
isbn = {978-84-608-5617-7},
issn = {2340-1079},
doi = {10.21125/inted.2016.1634},
url = {http://dx.doi.org/10.21125/inted.2016.1634},
publisher = {IATED},
location = {Valencia, Spain},
month = {7-9 March, 2016},
year = {2016},
pages = {2859}}
TY - CONF
AU - S. Maneewan AU - K. Tansatien AU - E. Rukprayoon
TI - A DEVELOPMENT OF MULTIMEDIA ON SOCIAL NETWORK USING SYNECTICS TEACHING PROCESS TO ENHANCE CREATIVITY THINKING SKILL ON THE TOPIC “PHOTOGRAPHIC FOR ADVERTISEMENT”
SN - 978-84-608-5617-7/2340-1079
DO - 10.21125/inted.2016.1634
PY - 2016
Y1 - 7-9 March, 2016
CI - Valencia, Spain
JO - 10th International Technology, Education and Development Conference
JA - INTED2016 Proceedings
SP - 2859
EP - 2859
ER -
S. Maneewan, K. Tansatien, E. Rukprayoon (2016) A DEVELOPMENT OF MULTIMEDIA ON SOCIAL NETWORK USING SYNECTICS TEACHING PROCESS TO ENHANCE CREATIVITY THINKING SKILL ON THE TOPIC “PHOTOGRAPHIC FOR ADVERTISEMENT”, INTED2016 Proceedings, p. 2859.
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