Abstract:

This research was aimed to:
1) develop the multimedia on social network using synectics teaching process to enhance creativity thinking skill on the topic “Photographic for Advertisement”
2) study the learning achievement of the students who studied via multimedia on social network using synectics teaching process
3) evaluate the students’ project work from the multimedia on social network using synectics teaching process, and
4) evaluate the satisfaction of the students who studied via the multimedia on social network using synectics teaching process.

The samples were 30 students of Thonburi Vocational College majoring in Photographic and Television Technology, academic year 2013, derived from simple random sampling. The research instruments were the multimedia on social network using synectics teaching process, learning achievement test, evaluation form of project work, evaluation form of satisfaction to the multimedia on social network using synectics teaching process. The data was statistically analyzed by mean, standard deviation and t-test for dependent group. The 5 steps to develop the multimedia on social network using synectics teaching process were:
1) Analysis
2) Design
3) Development
4) Implementation, and
5) Evaluation.

And the synectics teaching process consisted of
1) Direct Analogy
2) Personal Analogy
3) Symbolic Analogy, and
4) Fantasy Analogy.

The research findings were that the quality of via multimedia on social network using synectics teaching process was at the level of “good” (mean = 4.15, S.D.= 0.16), the posttest score of learning achievement was significantly higher than the pretest score at the level of .01. The evaluation on student’s project work found that the students’ project work on 3 approaches; the idea, the photographic technique, and the creativity thinking skill was at the level of “good” (mean = 3.46, S.D. = 0.20), and the satisfaction of the students who studied via the multimedia on social network using synectics teaching process to enhance creativity thinking skill on the topic “Photographic for Advertisement” was at the level of “most” (mean = 4.60, S.D. = 0.10). This can be concluded that the multimedia on social network using synectics teaching process can be used for instruction in advance.

Keywords:

Multimedia, social network, synectics, photographic for advertisement.