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Page: 4452 (abstract only)
Publication year: 2018
ISBN: 978-84-09-05948-5
ISSN: 2340-1095
doi: 10.21125/iceri.2018.2001

Conference name: 11th annual International Conference of Education, Research and Innovation
Dates: 12-14 November, 2018
Location: Seville, Spain

THE USE OF FACEBOOK IN THE FACILITATION OF INTERNATIONALIZATION IN HIGHER EDUCATION. A CASE STUDY BASED ON STUDENTS PERSPECTIVE

L. Manasia1, S. Stoica1, L. Mihai2

1University POLITEHNICA of Bucharest (ROMANIA)
2University of Bucharest (ROMANIA)
The landscape of internationalization in higher education is in a continuous change process. Many institutions are facing challenges to adapt their strategies, methods and tools to become more effective in achieving their internationalization goals. Until now little empirical research has addressed the perspective of using Facebook as a multipurpose tool to support internationalization strategies. The present paper explores the perceptions of local and international students regarding the use of Facebook as a catalyst for both the institutional branding process as well as for the facilitation of networking and in-campus internationalization. In this regard, a multi-method empirical study has been conducted on international and local students enrolled in a technical university (N =372). The sampling procedure was based on availability and convenience criteria. The respondents participated in in-depth interviews (N = 10) and completed a self-administered questionnaire. The research results suggest that Facebook could be used as a recruitment and branding tool, but these are not its primary attributes in the respondents' view. As the research revealed, Facebook proves its utility in developing a community of practice where international and local students could share and interact. The paper presents a detailed discussion regarding the value of Facebook as an internationalization tool.
@InProceedings{MANASIA2018USE,
author = {Manasia, L. and Stoica, S. and Mihai, L.},
title = {THE USE OF FACEBOOK IN THE FACILITATION OF INTERNATIONALIZATION IN HIGHER EDUCATION. A CASE STUDY BASED ON STUDENTS PERSPECTIVE},
series = {11th annual International Conference of Education, Research and Innovation},
booktitle = {ICERI2018 Proceedings},
isbn = {978-84-09-05948-5},
issn = {2340-1095},
doi = {10.21125/iceri.2018.2001},
url = {http://dx.doi.org/10.21125/iceri.2018.2001},
publisher = {IATED},
location = {Seville, Spain},
month = {12-14 November, 2018},
year = {2018},
pages = {4452}}
TY - CONF
AU - L. Manasia AU - S. Stoica AU - L. Mihai
TI - THE USE OF FACEBOOK IN THE FACILITATION OF INTERNATIONALIZATION IN HIGHER EDUCATION. A CASE STUDY BASED ON STUDENTS PERSPECTIVE
SN - 978-84-09-05948-5/2340-1095
DO - 10.21125/iceri.2018.2001
PY - 2018
Y1 - 12-14 November, 2018
CI - Seville, Spain
JO - 11th annual International Conference of Education, Research and Innovation
JA - ICERI2018 Proceedings
SP - 4452
EP - 4452
ER -
L. Manasia, S. Stoica, L. Mihai (2018) THE USE OF FACEBOOK IN THE FACILITATION OF INTERNATIONALIZATION IN HIGHER EDUCATION. A CASE STUDY BASED ON STUDENTS PERSPECTIVE, ICERI2018 Proceedings, p. 4452.
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