About this paper

Appears in:
Pages: 3707-3714
Publication year: 2017
ISBN: 978-84-697-3777-4
ISSN: 2340-1117
doi: 10.21125/edulearn.2017.1807

Conference name: 9th International Conference on Education and New Learning Technologies
Dates: 3-5 July, 2017
Location: Barcelona, Spain

EDUCATIONAL TOURISM: THE RELATIONSHIP BETWEEN CULTURE PERSONALITY AND THE PERCEPTION OF THE COUNTRY AS AN IDEAL STUDY DESTINATION

E. Malota, M. Gáti

Corvinus University Budapest (HUNGARY)
The main goal of our research was to examine the relationship between the perception of a country’s culture and attitudes for the country as an ideal study destination by international students in higher education.

In our study a quantitative research was performed using a large sample of full-time and part-time international students studying in Hungary. 1566 international students from 72 countries and studying at 27 Hungarian higher education institutions answered the questionnaire. The majority of respondents in the sample (81 percent) are Stipendium Hungaricum students, while 12 percent are Erasmus students.

Firstly, the general perceptions of Hungary and Hungarian people were measured with open-ended questions. Then opinions about the culture were explored, based on the culture personality scale that measures the construct with twenty personality traits. Regression analysis was performed to observe the relationships between the concepts.

Our results show that the more positive evaluation of the following characteristics correspond to the respondents perceiving Hungary ideal as a place for education: reliable, industrious, ambitious, moral, honest, well-organized, unique. In line with our expectations, naturally a high correlation is observable between whether a student perceives the country as an ideal educational destination or not, and whether he/she selected the country again as a place of his/her place of study. There is a connection between the evaluation of culture personality and whether students would choose the country again if they had a choice. The more moral and honest a student perceives Hungary, the more likely he/she is to choose Hungary again as a place for his/her studies.
@InProceedings{MALOTA2017EDU,
author = {Malota, E. and G{\'{a}}ti, M.},
title = {EDUCATIONAL TOURISM: THE RELATIONSHIP BETWEEN CULTURE PERSONALITY AND THE PERCEPTION OF THE COUNTRY AS AN IDEAL STUDY DESTINATION},
series = {9th International Conference on Education and New Learning Technologies},
booktitle = {EDULEARN17 Proceedings},
isbn = {978-84-697-3777-4},
issn = {2340-1117},
doi = {10.21125/edulearn.2017.1807},
url = {http://dx.doi.org/10.21125/edulearn.2017.1807},
publisher = {IATED},
location = {Barcelona, Spain},
month = {3-5 July, 2017},
year = {2017},
pages = {3707-3714}}
TY - CONF
AU - E. Malota AU - M. Gáti
TI - EDUCATIONAL TOURISM: THE RELATIONSHIP BETWEEN CULTURE PERSONALITY AND THE PERCEPTION OF THE COUNTRY AS AN IDEAL STUDY DESTINATION
SN - 978-84-697-3777-4/2340-1117
DO - 10.21125/edulearn.2017.1807
PY - 2017
Y1 - 3-5 July, 2017
CI - Barcelona, Spain
JO - 9th International Conference on Education and New Learning Technologies
JA - EDULEARN17 Proceedings
SP - 3707
EP - 3714
ER -
E. Malota, M. Gáti (2017) EDUCATIONAL TOURISM: THE RELATIONSHIP BETWEEN CULTURE PERSONALITY AND THE PERCEPTION OF THE COUNTRY AS AN IDEAL STUDY DESTINATION, EDULEARN17 Proceedings, pp. 3707-3714.
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