Abstract:

With the responsibility of shaping the student as specialized human capital in order to professionalize the Tourist Sector of Mexico, the purpose of this project is to work on the mental structure of the individual in order to influence their behavior and in this sense obtain results through actions in accordance with what is required from a professional within the tourist activities to satisfy the tourist-client.
The University of Colima has developed a technological base in several areas for the development of science, teaching, management and outreach. In 2005, it was proposed to the Faculty of Tourism, that they work its Educative Program, which was already certified by the National Council for the Quality of the Tourist Education (CONAET), using the Distance Education Platform, known as EDUC. Said technological tool, would help increase communication, strengthen the didactic strategies for the design of learning and at the same time involve the student with the technologies of information and communication, which would give coherence to one of the pillars that sustain the pedagogical proposal of this career.
At the same time, it would allow for the professor and the student to establish a type of virtual relationship, giving way to and increasing rapport for the developing of personalized tutoring or in group, securing the acquisition of various competences within this technology.
The goal was set up so that the professors would begin the adventure with their students in this new paradigm that requires time, discipline, disposition and intention.
The specific aims are mainly focused on acquiring, through the exercise, the qualitative and quantitative competences that the student needs in order to first be, in order to then do, within the Career or Bachelor of Tourist Management and Administration.
This career has tourism as its main essence, which by nature requires certain competences that have their basis in the attitudes and values of the individual-- which I call qualitative competences and a second part, according to my thesis, is based on aptitudes or abilities that I call the quantitative competences-- those which are necessary in the managing of a tourist business or within the business of tourism itself.
Applying the model which I call iMACALIT in the EDUC platform, I have designed a methodology that leads the student to discover their talents, put them into practice and convert them into competences. Needless to say, the development of this process is not easy, since it requires the personal decision and intention of the participating student in order to reach the goal. But I can also say that several groups, with which I have worked, have advanced and that there is a clear separation of the students that have set convictions in terms of what they are willing to achieve throughout their career trajectory.
Competences such as the self, personal commitment, following instructions, being precise and being opportune are offered when using the platform to understand and follow the strategic and operative plan of the class. This is a virtual and on-site, emotional laboratory that focuses on the affective part of the individual in which the resistance to change is intensely involved. Nevertheless, these competences are a part of the integral-sustainable learning.

Keywords:

Qualitative and Quantitative competences, Distance Education, Specialized Human Capital.