About this paper

Appears in:
Pages: 1883-1888
Publication year: 2014
ISBN: 978-84-617-2484-0
ISSN: 2340-1095

Conference name: 7th International Conference of Education, Research and Innovation
Dates: 17-19 November, 2014
Location: Seville, Spain

PREFERENCES MEASUREMENT IN EDUCATION USING CONJOINT ANALYSIS

M.M. Maer Matei

INCSMPS (ROMANIA)
In the last years we have witnessed a remarkable variety of fields where conjoint analysis was applied even if it is known as a marketing research method used for measuring consumer preferences. Education is one of these fields; conjoint analysis was employed to investigate students’ preferences for universities or teaching. Conjoint analysis is a quantitative tool which offers the framework for understanding decision making when different alternatives described by multiple attributes are available. This paper reviews the studies developed in the field of education which are based on conjoint analysis and also identifies other issues related to educational process which could be investigated by this means. In Romania, there are no previous studies developed to investigate students or teachers preferences by conjoint analysis. Hence the research undertaken in this paper is focusing on the specificity of the Romanian educational system and on adapting conjoint analysis in order to examine the most important factors that influence students' preferences for different teaching methods.
keywords: conjoint, education.
@InProceedings{MAERMATEI2014PRE,
author = {Maer Matei, M.M.},
title = {PREFERENCES MEASUREMENT IN EDUCATION USING CONJOINT ANALYSIS},
series = {7th International Conference of Education, Research and Innovation},
booktitle = {ICERI2014 Proceedings},
isbn = {978-84-617-2484-0},
issn = {2340-1095},
publisher = {IATED},
location = {Seville, Spain},
month = {17-19 November, 2014},
year = {2014},
pages = {1883-1888}}
TY - CONF
AU - M.M. Maer Matei
TI - PREFERENCES MEASUREMENT IN EDUCATION USING CONJOINT ANALYSIS
SN - 978-84-617-2484-0/2340-1095
PY - 2014
Y1 - 17-19 November, 2014
CI - Seville, Spain
JO - 7th International Conference of Education, Research and Innovation
JA - ICERI2014 Proceedings
SP - 1883
EP - 1888
ER -
M.M. Maer Matei (2014) PREFERENCES MEASUREMENT IN EDUCATION USING CONJOINT ANALYSIS, ICERI2014 Proceedings, pp. 1883-1888.
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