About this paper

Appears in:
Pages: 2432-2437
Publication year: 2020
ISBN: 978-84-09-17979-4
ISSN: 2340-1117
doi: 10.21125/edulearn.2020.0749

Conference name: 12th International Conference on Education and New Learning Technologies
Dates: 6-7 July, 2020
Location: Online Conference

RESEARCH OF THE PERCEPTION OF PICTURES REPRESENTING STUDY PROGRAMS OF THE SELECTED TRANSPORT FACULTY IN SLOVAKIA FROM THE PERSPECTIVE OF GENDER OF ITS POTENTIAL STUDENTS

R. Madleňák, R. Chinoracký, J. Kurotová

University of Zilina (SLOVAKIA)
Today is characterized by the development of digital technologies. In this sphere, there are various technologies and devices that explore the human senses, such as hearing, smell, touch, taste, and, last but not least, sight. Eye-tracking, as a technology focused on visual analysis, seeks to find out and provide information on what a person looks at most, in what time span the subject is being viewed, how a person looks at the subject, and so on. Using the eye-tracking technology, we tried to find out which pictures representing the study programs of the faculty of Operations and Economics of Transport and Communications of the University of Zilina are most viewed by its potential students. The results of the research are evaluated according to the gender of respondents. The findings of the research show which departments of selected transport faculty subconsciously appeal more to men and women. The results of the research can serve as a basis for the selected transport faculty in the creation of its own marketing strategy.
@InProceedings{MADLENAK2020RES2,
author = {Madleň{\'{a}}k, R. and Chinoracký, R. and Kurotov{\'{a}}, J.},
title = {RESEARCH OF THE PERCEPTION OF PICTURES REPRESENTING STUDY PROGRAMS OF THE SELECTED TRANSPORT FACULTY IN SLOVAKIA FROM THE PERSPECTIVE OF GENDER OF ITS POTENTIAL STUDENTS},
series = {12th International Conference on Education and New Learning Technologies},
booktitle = {EDULEARN20 Proceedings},
isbn = {978-84-09-17979-4},
issn = {2340-1117},
doi = {10.21125/edulearn.2020.0749},
url = {http://dx.doi.org/10.21125/edulearn.2020.0749},
publisher = {IATED},
location = {Online Conference},
month = {6-7 July, 2020},
year = {2020},
pages = {2432-2437}}
TY - CONF
AU - R. Madleňák AU - R. Chinoracký AU - J. Kurotová
TI - RESEARCH OF THE PERCEPTION OF PICTURES REPRESENTING STUDY PROGRAMS OF THE SELECTED TRANSPORT FACULTY IN SLOVAKIA FROM THE PERSPECTIVE OF GENDER OF ITS POTENTIAL STUDENTS
SN - 978-84-09-17979-4/2340-1117
DO - 10.21125/edulearn.2020.0749
PY - 2020
Y1 - 6-7 July, 2020
CI - Online Conference
JO - 12th International Conference on Education and New Learning Technologies
JA - EDULEARN20 Proceedings
SP - 2432
EP - 2437
ER -
R. Madleňák, R. Chinoracký, J. Kurotová (2020) RESEARCH OF THE PERCEPTION OF PICTURES REPRESENTING STUDY PROGRAMS OF THE SELECTED TRANSPORT FACULTY IN SLOVAKIA FROM THE PERSPECTIVE OF GENDER OF ITS POTENTIAL STUDENTS, EDULEARN20 Proceedings, pp. 2432-2437.
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