About this paper

Appears in:
Pages: 2414-2421
Publication year: 2020
ISBN: 978-84-09-17979-4
ISSN: 2340-1117
doi: 10.21125/edulearn.2020.0745

Conference name: 12th International Conference on Education and New Learning Technologies
Dates: 6-7 July, 2020
Location: Online Conference

RESEARCH OF CONSCIOUS AND UNCONSCIOUS PREFERENCES OF POTENTIAL APPLICANTS FOR STUDY AT SELECTED TRANSPORT FACULTY IN SLOVAKIA

R. Madleňák, J. Kurotová, R. Chinoracký

University of Zilina (SLOVAKIA)
At present, the development of one of the areas of information and communication technologies focuses on monitoring the interaction between man and environment. One such development areas of interest are the analysis of the interaction of the human eye (sight) with the environment. From many technologies involved in examining human-environment interactions, eye-tracking technology is commonly used. The principle of eye-tracking technology is to monitor: the movement of the eyes, the persistence of eyes on the analyzed object, the sequence of viewing the analyzed object and the time spent tracking the selected object. Taking these facts into account, through the eye-tracking technology we have analyzed how subconsciously high school students perceive images evoking the study programs of the Faculty of Operation and Economics of Transport and Communications of the University of Zilina. In the next part of the experiment, we asked students directly: Which of the study programs would you like to study? The results of the research show which study programs the students subconsciously tend to, and vice versa, which they actually want to study. The research results can be used by a selected transport faculty in developing its own marketing strategy to reach potential students.
@InProceedings{MADLENAK2020RES,
author = {Madleň{\'{a}}k, R. and Kurotov{\'{a}}, J. and Chinoracký, R.},
title = {RESEARCH OF CONSCIOUS AND UNCONSCIOUS PREFERENCES OF POTENTIAL APPLICANTS FOR STUDY AT SELECTED TRANSPORT FACULTY IN SLOVAKIA},
series = {12th International Conference on Education and New Learning Technologies},
booktitle = {EDULEARN20 Proceedings},
isbn = {978-84-09-17979-4},
issn = {2340-1117},
doi = {10.21125/edulearn.2020.0745},
url = {http://dx.doi.org/10.21125/edulearn.2020.0745},
publisher = {IATED},
location = {Online Conference},
month = {6-7 July, 2020},
year = {2020},
pages = {2414-2421}}
TY - CONF
AU - R. Madleňák AU - J. Kurotová AU - R. Chinoracký
TI - RESEARCH OF CONSCIOUS AND UNCONSCIOUS PREFERENCES OF POTENTIAL APPLICANTS FOR STUDY AT SELECTED TRANSPORT FACULTY IN SLOVAKIA
SN - 978-84-09-17979-4/2340-1117
DO - 10.21125/edulearn.2020.0745
PY - 2020
Y1 - 6-7 July, 2020
CI - Online Conference
JO - 12th International Conference on Education and New Learning Technologies
JA - EDULEARN20 Proceedings
SP - 2414
EP - 2421
ER -
R. Madleňák, J. Kurotová, R. Chinoracký (2020) RESEARCH OF CONSCIOUS AND UNCONSCIOUS PREFERENCES OF POTENTIAL APPLICANTS FOR STUDY AT SELECTED TRANSPORT FACULTY IN SLOVAKIA, EDULEARN20 Proceedings, pp. 2414-2421.
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