Abstract:

The present time is specific by the development of information and communication technologies through which diverse applications are provided in all spheres of social life. Since most of the surrounding world is perceived through the visual organs. In the field of information and communication technologies there are a number of technologies that seek to find answers to where the user is looking, how long he is looking and how often he is returning with his view at a point. One of the more significant technologies is also eye tracking. The research of the perception of pictures that evoke the main focus of the faculties of the University of Žilina (and their fields of study) was realized with the eye tracking technology. The main reason why we realized the research was that we wanted to find out the potential interest of young people in studying at the individual faculties of the University of Žilina. By the means of the research, we wanted to emphasize that by looking at images that represent the main focus of individual faculties, it can be decided where a potential student could apply for study.

Keywords:

University study, neuroscience, eye tracking, potential students.