@InProceedings{MADLENAK2017VIR,
author = {Madlenak, R. and Madlenakova, L. and Rudawska, A.},
title = {VIRAL MARKETING AS PART OF EFFECTIVE UNIVERSITY MARKETING STRATEGY},
series = {11th International Technology, Education and Development Conference},
booktitle = {INTED2017 Proceedings},
isbn = {978-84-617-8491-2},
issn = {2340-1079},
doi = {10.21125/inted.2017.1313},
url = {https://dx.doi.org/10.21125/inted.2017.1313},
publisher = {IATED},
location = {Valencia, Spain},
month = {6-8 March, 2017},
year = {2017},
pages = {5629-5634}}
TY - CONF
AU - R. Madlenak
AU - L. Madlenakova
AU - A. Rudawska
TI - VIRAL MARKETING AS PART OF EFFECTIVE UNIVERSITY MARKETING STRATEGY
SN - 978-84-617-8491-2/2340-1079
DO - 10.21125/inted.2017.1313
PY - 2017
Y1 - 6-8 March, 2017
CI - Valencia, Spain
JO - 11th International Technology, Education and Development Conference
JA - INTED2017 Proceedings
SP - 5629
EP - 5634
ER -
R. Madlenak, L. Madlenakova, A. Rudawska (2017) VIRAL MARKETING AS PART OF EFFECTIVE UNIVERSITY MARKETING STRATEGY, INTED2017 Proceedings, pp. 5629-5634.