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Appears in:
EDULEARN15 Proceedings (browse)
Pages: 971-976
Publication year: 2015
ISBN: 978-84-606-8243-1
ISSN: 2340-1117

Conference name: 7th International Conference on Education and New Learning Technologies
Dates: 6-8 July, 2015
Location: Barcelona, Spain

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THE CREDIBILITY OF ELECTRONIC FORMS OF COMMUNICATION FROM THE PERSPECTIVE OF SPECIFIC SEGMENT – STUDENTS

R. Madleňák1, P. Majerčák1, P. Droździel2

1University of Žilina (SLOVAKIA)
2Lublin University of Technology (POLAND)
This paper is dedicated to the acceptance rate of the various forms of electronic communication from the perspective of specific segment (students) communicating on the Internet. The theoretical part deals with the definitions of communication, which consists of verbal and nonverbal communication, as well as various forms of electronic communication, which is an interactive, non-interactive and combined communication. Main part of paper includes implementation of quantitative marketing research to gather information on the frequency of communication on the Internet and preferences of various forms of electronic communication form student’s point of view. In the conclusions we will determine the degree of acceptance of various forms of electronic communication that is used by the specific segment – students.
keywords: electronic communication, forms of communication, degree of acceptance, segmentation, student’s communication.
@InProceedings{MADLENAK2015CRE,
author = {Madleň{\'{a}}k, R. and Majerč{\'{a}}k, P. and Droździel, P.},
title = {THE CREDIBILITY OF ELECTRONIC FORMS OF COMMUNICATION FROM THE PERSPECTIVE OF SPECIFIC SEGMENT – STUDENTS},
series = {7th International Conference on Education and New Learning Technologies},
booktitle = {EDULEARN15 Proceedings},
isbn = {978-84-606-8243-1},
issn = {2340-1117},
publisher = {IATED},
location = {Barcelona, Spain},
month = {6-8 July, 2015},
year = {2015},
pages = {971-976}}
TY - CONF
AU - R. Madleňák AU - P. Majerčák AU - P. Droździel
TI - THE CREDIBILITY OF ELECTRONIC FORMS OF COMMUNICATION FROM THE PERSPECTIVE OF SPECIFIC SEGMENT – STUDENTS
SN - 978-84-606-8243-1/2340-1117
PY - 2015
Y1 - 6-8 July, 2015
CI - Barcelona, Spain
JO - 7th International Conference on Education and New Learning Technologies
JA - EDULEARN15 Proceedings
SP - 971
EP - 976
ER -
R. Madleňák, P. Majerčák, P. Droździel (2015) THE CREDIBILITY OF ELECTRONIC FORMS OF COMMUNICATION FROM THE PERSPECTIVE OF SPECIFIC SEGMENT – STUDENTS, EDULEARN15 Proceedings, pp. 971-976.
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