E. Lusha

Vitrina University (ALBANIA)
Today globalization is present everywhere. It is affecting all the aspects of our everyday life. It is knocking on anyone’s door. Globalization is not simply a phenomenon that is just happening in large and small countries as another ongoing process, but it is a challenge bringing about very different impacts of economic and financial nature, impacts that can be truly considered as tests to be dealt with. The biggest challenge of this phenomenon is not only considered the avoidance or the fear towards globalization, but the greater and wider involvement in it, identification of trends and effective strategies in order to benefit from globalization, as well as finding of the right ratio between national traditions and new international standards.
This trend does not also exclude the universities. Rather than outlining a unique model, globalization is shaping the universities towards a philosophy of action and modern objectives in accordance with the global challenges. To be successful in the labor market increasingly requires synthesizing capabilities, inter-disciplinary formation and constant adaptive abilities in a gradually more dynamic market where convergences often occurs spontaneously. In this competitive world characterized by specialized knowledge, synthesizing abilities of young and dynamic individuals, “economies of scale” with prices more and more profitable for the average consumer, the increase of the trading activity goes jointly with the risks. Only those who possess great skills, extensive knowledge, team work experience and show dynamism and open-mindedness, combined with education certified by high rated institutions, will manage to adapt to this new reality and will be successful. Improvement of the education quality, as well as investment to human resources and those areas where we could be competitive in European and global markets, should be a priority of any national strategy. On the other hand, the specialization according to market requirements, the ability to receive and synthesize information, and the level of adaptability to the new context, are entirely in the hands of every young man who, only through the application of knowledge and culture of work, will be able to fulfill his/her own goals in this new century.