About this paper

Appears in:
Pages: 1008-1015
Publication year: 2011
ISBN: 978-84-614-7423-3
ISSN: 2340-1079

Conference name: 5th International Technology, Education and Development Conference
Dates: 7-9 March, 2011
Location: Valencia, Spain

IMPROVING STUDENTS COMMUNICATION SKILLS AND AWARENESS ONLINE, AN OPPORTUNITY TO ENHANCE LEARNING AND HELP PERSONAL BRANDING

N. Lorgnier, S. O'Rourke

Canisius College (UNITED STATES)
Young people will have to change their names in order to escape their "cyber past" prophesized Eric Schmidt (Google's CEO) in August 2010. This provocative thought from the principal opponent of Facebook may be considered as a strategic maneuver but it also highlights the deep societal changes coming with the development of social media. In fact, about 500 Million people (facebook members in 2010) get more public exposure than most movie stars, political figures or professional athletes would have dreamt about a few decades ago. How could young people, and even most adults, be ready for it?

From the instructor's perspective, one may wonder if online education could help students develop their communication skills in the era of the web 2.0. But another may contend that a priority has to be given to the class content, not to another use of the media, which simply provides a new channel to enhance learning experience. This paper reconciles the two perspectives and shows that improving students' communication skills and awareness when teaching in an online environment can both enhance student learning and help personal branding. To help demonstrate this, results from authors' courses are provided.
@InProceedings{LORGNIER2011IMP,
author = {Lorgnier, N. and O'Rourke, S.},
title = {IMPROVING STUDENTS COMMUNICATION SKILLS AND AWARENESS ONLINE, AN OPPORTUNITY TO ENHANCE LEARNING AND HELP PERSONAL BRANDING},
series = {5th International Technology, Education and Development Conference},
booktitle = {INTED2011 Proceedings},
isbn = {978-84-614-7423-3},
issn = {2340-1079},
publisher = {IATED},
location = {Valencia, Spain},
month = {7-9 March, 2011},
year = {2011},
pages = {1008-1015}}
TY - CONF
AU - N. Lorgnier AU - S. O'Rourke
TI - IMPROVING STUDENTS COMMUNICATION SKILLS AND AWARENESS ONLINE, AN OPPORTUNITY TO ENHANCE LEARNING AND HELP PERSONAL BRANDING
SN - 978-84-614-7423-3/2340-1079
PY - 2011
Y1 - 7-9 March, 2011
CI - Valencia, Spain
JO - 5th International Technology, Education and Development Conference
JA - INTED2011 Proceedings
SP - 1008
EP - 1015
ER -
N. Lorgnier, S. O'Rourke (2011) IMPROVING STUDENTS COMMUNICATION SKILLS AND AWARENESS ONLINE, AN OPPORTUNITY TO ENHANCE LEARNING AND HELP PERSONAL BRANDING, INTED2011 Proceedings, pp. 1008-1015.
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