Abstract:

The inclusion of the communication studies in the European Higher Education Area (EHEA) implies a reflection about the procedures of teaching-learning, oriented towards the students’ acquisition and development of the competences. However, going below the acquisition of instrumental competences, the education of communicators claims the acquisition of meta-competences that entitle the individuals’ lifelong professional and social development in the always changing scene of information and knowledge.
This paper’s research is inscribed in the theoretical and methodological field of socio-semiotics and tries to identify the communication competences related to the interpretation of texts, either written, audiovisual and multimedia, in which narrative and expository discourse strategies that sustain and direct the meaning attributed to the text are recognized. The propedeutic function of the processes of generation and orientation of meaning has been identified as a relevant result. Furthermore, the articulation of the communication strategies is destined to construe and preventively interpellate the look of the reader-spectator.
The formation and acquisition of competences in the field of communication entitles the students to recognize, analyze, contextualize and put in practice the production of texts of various natures and communication goals. The development of meta-competences, on the other hand, enables them to research and think critically about the way in which those communication activities are carried out and about the way in which the subject is inscribed in them.

Keywords:

education, communication, meta-competence, socio-semiotics.