Abstract:

The scene representation constitutes an interdisciplinary research object in the field of visual culture that acquires special relevance in the context of the digital contemporary society, due to the complexity of the communication practices and strategies that it causes.
The scene representation practices have been traditionally associated to the spectacular representation displays, like in the theatre, the cinema or the television. Whereas recently, they are being incorporated to the new interactive and digital media as a communication strategy that designs and produces every type of texts and visual writings with the goal of constituting and mobilizing the competence of the spectator, user or interlocutor.
The visual studies approach enquires the staging as a social practice and as a cultural artifact. Its functioning and sense does not derivate immediately from its appearance or visual materialness. It derivates from the way its reception is communicatively activated and socially framed, both in what refers to its cognitive tackling and its affections and passions.
This work exposes the results of a research on scene representation and intermedia focused on the analysis of the way in which the new media extend the performing arts practice scope at the same time as they claim and imply the look of their interlocutor.
The visual studies contribute to the education in the arts, humanities and communication a field of artistic experimentation and educational research interested in how the staging is an artistic practice through which the viewer becomes involved in an aesthetic experience both sensitive, cognitive and social.

Keywords:

Staging, representation, visual studies, performing arts, audiovisual.