Abstract:

Starting from the usefulness of business games as teaching-learning instruments, the objective of this work is to analyze how a Business Simulation Game, MSM02, already used successfully in face-to-face teaching (for which it was conceived), still works as a transition to virtual teaching. Its implementation and adaptation to the online environment was carried out using the resources of the Black Board Collaborate (BBC) platform of the University of Alcalá. The students were organized by teams that simulated companies that competed in a market, and in a collaborative way and with the teacher's guidelines, they made use of various resources of the virtual platform to discuss and make the various business management decisions that they considered appropriate. In this way, thanks to the technological resources of the BBC platform, it contributed to improving the teaching quality in the Marketing and Market Research Area of the University of Alcalá and promoting this transition towards more virtual teaching.

Keywords:

Business game, Business Simulation Game, BBC, MSM-02, virtualization.