Abstract:

Students currently enrolled in Higher Education (HE) Institutions are part of a generation commonly recognized as "Generation Z" (Gen Z) or “Zoomers”. This demographic group (born between the late 1990s and the early 2010s) regarded as being very familiar with the internet, was raised in an environment full of technology (cell phones, video on demand, laptops, …) having the natural ability to use all the available communication channels, mostly just a “click” away. In this sense, the widespread availability of social media networks and the advantages of modern technology seem to also provide exceptional teaching and learning opportunities. Facebook, YouTube, Twitter, Instagram, Tik Tok, Pinterest, Snapchat, Reddit, and LinkedIn are a few examples of social media platforms that have gained popularity in recent years among students, particularly HE ones. The aim of this research was to investigate how a social media teaching and learning process involving students and E-content developed by an online mathematics project, affected their learning progression, considering factors as their communication, collaboration and problem solving, taking into consideration that significant learning takes place when students are engaged in an active, productive, deliberate, authentic, and collaborative way. The study specifically targeted undergraduate Accounting, Administration and Marketing students. A questionnaire was used to gather data from respondents about their attitudes, experiences, and opinions, which was analyzed. Conclusions about the relationship between the integration of social media into the teaching and learning process, using the Mathematics E-content developed, will be presented.

Keywords:

Mathematics Learning, Social Media, e-content, Open Educational Resources, Mathematics Online Project, Higher Education.