Abstract:

This research investigates management and marketing university students’ opinions and experiences of social media as a pedagogical tool. University students in a private management university were surveyed about their social media usage and preferences as well as their opinions and experiences regarding the use of social media in higher education.

Some researchers have been studying the use of Web 2.0 and social media tools in the classroom (Lowe & Laffey 2011; Rinaldo, Laverie, Tapp, & Humphrey 2013), but few researchers examined the opinions and experiences from students about its usefulness in enhancing their educational experience (Aviles & Eastman’s, 2012; Neier & Zayer, 2015).

Globally, different author defines social media as a variety of new sources of online information that are created, circulated, and used by consumers (Mangold & Faulds, 2009). Concerning social media in education, the scholars point to tools such as blogs, social networks and social bookmarking sites (Minocha, 2009).

In this research work a questionnaire was applied to the university students of the management and marketing areas, and the results reveal openness to using social media in education, as well as how the use of social media can potentially affect students’ views of the university.

Keywords:

Social Network, University Students, Management University, Marketing.