@InProceedings{LOPES2014GLO,
author = {Lopes, P. and Varela, M.},
title = {GLOBAL UNIVERSITY ENVIRONMENT – WHICH MARKETING STRATEGIES?},
series = {8th International Technology, Education and Development Conference},
booktitle = {INTED2014 Proceedings},
isbn = {978-84-616-8412-0},
issn = {2340-1079},
publisher = {IATED},
location = {Valencia, Spain},
month = {10-12 March, 2014},
year = {2014},
pages = {3086-3094}}
TY - CONF
AU - P. Lopes
AU - M. Varela
TI - GLOBAL UNIVERSITY ENVIRONMENT – WHICH MARKETING STRATEGIES?
SN - 978-84-616-8412-0/2340-1079
PY - 2014
Y1 - 10-12 March, 2014
CI - Valencia, Spain
JO - 8th International Technology, Education and Development Conference
JA - INTED2014 Proceedings
SP - 3086
EP - 3094
ER -
P. Lopes, M. Varela (2014) GLOBAL UNIVERSITY ENVIRONMENT – WHICH MARKETING STRATEGIES?, INTED2014 Proceedings, pp. 3086-3094.