WHAT IS THE BEST WAY TO TUNE IN TO THE WEB AND SOCIAL NETWORKS?
Radio broadcasting is a mass media that implies immediacy and that at the present time is experimenting changes as a result of the application of information technologies. These ones will act as main elements of a new form to make radio and that takes us to analyze the new situation, not only from the technological point of view, but in addition from the point of view of use of these technologies by the professionals and listeners who make it possible. Also, it is very important to take into account the sociological and cultural impact on listeners produced by this “new radio” and how, where and when they are consuming the different contents. The development of analog electronic devices and the emergence of the first radio receivers during the decade of the 50s, allowed the popularization of radio as a medium of mass communication. In the second decade of the XXI century, the continuous and rapid development of new telecommunications systems and the high degree of knowledge and use of the Internet by people are forcing to rethink about the way the radio works and the services that provides to its listeners, not just in a local or national scope but international or global, considering the interactivity offered by these technologies. In a connected world, in a "global village", a term closely associated with Marshall McLuhan, where all processes are moving towards the digitization, it could be understood the term "glocality" within the Information Society as the legitimate interests and needs of citizens in a given region or place to be informed about their immediate environment. Sometimes, this reality is ignored by the media and communication groups. The radio broadcasting, as we now understand it, should meet the needs of a citizen living, learning and working in an Information Society that enhances information exchange on real time, the use of multimedia technologies, the culture of connectivity and mobility all the time, etc. The paper presents the implementation of "Radio 3.0", that means using and combining broadcasting, Internet and web services, social networking, audio streaming, webcasting, collaborative blogs, new applications for listening to audio content on mobility using smartphones or tablets, etc, developed in the municipal radio station "Llosa FM" in the Valencian town of La Llosa de Ranes